Food/recipe creators: would you be okay with someone stitching your video to plug an app, even with credit?

Any content creators in other spaces, feel free to respond.

I'm building a small app that turns saved recipe videos into a shoppable grocery list. Before I lean further into a tactic I've been using, I want to hear from people who actually make this content, not just guess.

The tactic: download a recipe video, add a short clip at the end showing how to use the app with that same recipe, post it. I've credited the original creator in the caption when I could find them, but there's no real traffic or benefit flowing back to them from that.

Genuinely asking: how would you feel if this happened to your video? Would a heads-up DM before posting change anything, or is it just not okay regardless? I'm sure many of you know, content creators tend to not respond to DM's or cold emails. Do you expect payment for something like this, and if so, what's a fair number? Trying to figure out what the norm actually is here versus what I'm assuming it is.

Any recs for this? I'm a self funded startup with not much capital to pay creators, so it's been a struggle to grow my audience and user base.

Share

Comments

AutoModerator•17 days ago•1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

LongAstronauts•16 days ago•1

Personally, I’d want a heads-up before my video was used to promote someone else’s product. Credit is appreciated, but I’d probably see it differently if you asked first and offered some kind of benefit, even if it wasn’t a big payment.

keshaun21•14 days ago•1

For app marketing through creator content, a few approaches that work better than stitching: partner with creators to make original sponsored content where the app is the tool they use in their workflow, offer a creator-only discount code that tracks conversions to the specific creator, and lead with the app as a creator-friendly utility, not as a product placement. Most creators respond better to genuine product integration than stitching because it preserves their brand trust with their audience. If you do stitch, lead with the original creator's content and only add a small overlay or a call-to-action at the end, never reformat their content to feel like a paid ad.

More like this

r/socialmedia

Anyone else wish you could just see posts from people you follow, without the algorithm deciding for you?

I got fed up with feeds full of suggested/random content instead of the people I actually follow. Curious if this resonates with anyone else here or if I'm overthinking a problem nobody else has.

6 days ago
17· 100%34
r/socialmedia

Benifits of not using smartphone

I am(21M) we are 4 members in my family my younger sister and my parents . My mom runs a small shop and my father too. We all have smartphones except my mom. Over 5 years we are using phones. But my don't have a smartphone or any phone she doesn't even know how to use it. At the night when father comes home and she too then she watch some serial in phone. I noticed she is more happier than 3 of us. She is extremely focused on her work and doesn't complain for anything and handle all the situation very wisely. She knows the real world and not influenced by the fake social media world.

7 days ago
15· 100%4
r/socialmedia

Deleting all social media, best decision ever

No you cannot keep up with me, you will not know anything about my life or see updates with my appearance. I used to have a little following and after Covid maybe 2023 I had a realization about family & “friends” when I would take breaks they would say “You haven’t posted in a while” or they would question why I deleted or temporarily deleted profiles. But I noticed we barely had conversations on phone or texting… just them watching me online. Now I am permanently gone there is no photos of me on the internet if you want to see me or talk to me you will have to call me or reach out in some way.l or be reciprocal when I reach out. I am not an image on the internet I am a human being with a beating heart. Also after receiving stalking or weird jealousy about photos even though my whole life I was told because of my height and “ beauty” that I should be a model but once I tried it made people call me conceited or XYZ, like no…all of you guys overly talk about my appearance since I was a child constantly so I tried to do what everyone said my whole life and all it did was cause a rift due to me receiving attention. I don’t want internet fame or to be observed online. Something else is I had this happen a few times where men would take my innocent selfies NO CLEAVEDGE NO SKIN showing and I would be the green screen and them videoing themselves jacking off to me. All of social media is disturbing it makes people compare themselves and be weird and perverted that’s all. 3 years no social media 💪 join the wave

about 1 month ago
15· 89%16
r/socialmedia

Finally broke through my growth plateau here's what helped

After 6 months of sitting at around a 1K followers on tiktok, I've finally broken through. I tried so many diferent things collabs, different content, posting schedules, etc. What worked for me was just slightly boosting my account(not bots, just a little) so that the algorithim would notice my content and help boost it a little. I started with just a couple hundred extra followers and some likes on my last couple videos. A week later, I've gotten organically engaged again and my following is growing once more. Has anyone else tried this tactic? What worked for you?

3 days ago
78
r/socialmedia

Can I grow a fully private women’s account?

How would you grow a women-focused Instagram account from 0? I’m starting a new page aimed at women and I’m trying to figure out how to get it in front of the right audience and grow organically. Thanks for your support and help.

3 days ago
22
r/socialmedia

Is it better to post twice per day or once per day on TikTok?

I have an account I made months ago and have just started posting on it. I'm only a handful of posts in but the videos seem to stay between 200-300 views. The first video was 800-1000. I've kept to posting once per day to give the previous video a chance but now I'm thinking maybe it's best to post twice? The quality is the same and I have the video ready, I'm just wondering if it's better to post twice rather than once per day? Is that good or bad? As I understand it, TikTok is trying to find my audience right now, so just keep posting right?

4 days ago
211