Brutally honest feedback on my TikTok, why am I not growing?

I’d really appreciate some brutally honest feedback on my TikTok account because I feel like I’ve been going in circles for ages 🥲

I mainly post fashion/beauty content and do a mix of TikTok Shop affiliate and non-affiliate videos. I’ve had a few videos do really well, but overall my follower growth is basically stagnant and most posts don’t seem to go anywhere.

If you looked at my profile as someone who didn’t know me, what would stop you from following? Is my content too repetitive/product-focused, is my niche unclear, or is there something else I’m missing?

My account: https://www.tiktok.com/@milliehallll?_r=1&_t=ZN-99LaDGXTasA

Comments

austinbilleci1106 days ago1

OK so as a dude, imo, everything is very plain there are alot of accounts like this. you are every pretty but maybe you should try more wild outfits, do a joke video for absurd makeup. the only other thing you can do is a cheat I know where you go into mutuals followers and follow everyone. kinda cheap yes but it's helped me connect with a bunch of people in my niche which grew me past 10k followers.

HereToKillEuronymous6 days ago1

You need to make use of hashtags. In one video you just did something like heatlesscurls and heatlessstyles. Add tags like beauty, hair etc. some of your videos have none at all, and you really need to use them to tell TikTok who to push your content to. You can use 5, so make them count/ Also quite a few of the videos are just you standing there showing an outfit. It’s not really engaging. There are so many accounts of women just standing there and looking pretty. You need to set yourself apart from those and give people a reason to follow. Do something different

Post2Profit6 days ago1

You are likely not the problem. The TT fashion niche is OVER SATURATED. A lot of creators look very similar to you with the same scripted videos. I have heard this niche is quite challenging to find success in. Could you shift into a different vertical?

Technical-River13296 days ago1

Your look is dated. It’s giving 2015 in a 2026 over saturated and very competitive market. I feel like you need to pick something that interests you and go from there instead of competing with the over saturated market. I feel a hard lean to raw and honest content coming in the next few years. People are bored with the same stuff over and over.

breezeflexin6 days ago1

Half your TikTok’s hide your face