Why hasn't a single platform shipped an AI filter button yet?

https://www.instagram.com/mosseri/reel/DTdvV7rkiCZ/?hl=en

I happen to this post couple days ago (From mosseri - ig ceo). One of the comment with 2k likes saying when there will be filter ai slop videos

been thinking about why and i dont love the answer. generated content is the cheapest supply a platform has ever had. it doesn't burn out, it doesn't want a rev share, it fills the feed at 3am in every language. a toggle that hides it is a platform voluntarily shrinking its own inventory, and nobody does that.

the labels we did get are mostly decoration. the "AI info" tag lands on a photo someone ran through a filter and misses entire generated accounts pulling real reach.

what bugs me is a working filter would probably be the best thing that ever happened to people who actually film themselves. if a chunk of the feed opted out of generated stuff, being a real person with bad kitchen lighting suddenly gets worth more. that's exactly why it won't ship imo. it moves money from the platform to the creator.

I am not against the advance in the ai. But I spent hours on social media do to my work and exposing dozens of content without any soul itches me so hard. Of course it will be a bad for the brands but i think what they are doing with ai is already bad for them either.

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