LinkedIn Engagement for Corporate page has tanked

Anyone else feeling this way? I manage the corp pages for a b2b company and I’m noticing our post engagement and impressions have absolutely tanked in the last year.

I’m not sure why. I’ve been sticking to strategies that are proven to drive up engagement (and usually work) but it feels like nothing is helping. I’m shocked when I see how low the impressions and engagement are.

Anyone else feeling this way? Any advice on how to get a corporate page out of this rut?

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alaattincagil•about 2 hours ago•1

You're not imagining it, this is industry-wide right now. Company page engagement rates have gone from the usual 3 to 4% down to under 1% in the last year or so, and average organic reach for company pages is sitting around 1.6% of your follower base. LinkedIn's algorithm has been pushing personal profile posts and 'thought leadership' style content much harder than branded company page posts, the platform wants creator-style content, not corporate announcements. If your page is stuck, the fastest lever isn't posting more from the page itself, it's getting 2 or 3 employees to post the same message from their personal profiles and having the company page comment or reshare, personal profile reach is still multiples higher than company page reach right now.

https://preview.redd.it/ss0ehyanv5ph1.png?width=1379&format=png&auto=webp&s=1cf95ac87ec8da87872a2812215d20d9ef5ae49d

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