I looked for B2B data companies on Threads. ZoomInfo last posted in 2023 and most of the others never showed up

I run a small B2B data company in Finland and opened a Threads account this morning, so before posting much I checked who else from my category is there.

ZoomInfo has 2,071 followers and its last post is from September 2023. Cognism has 530 followers and zero posts. I could not find accounts for Apollo or Lusha at all, and the Nordic companies I run into locally (Vainu, Proff, Allabolag, North Data) are not there either. Fonecta, a large Finnish directory company, has 229 followers and no posts.

The audience side is less even than I expected. In Finland 24% of people use Threads weekly, which is more than LinkedIn's 17% in the same survey (DNA, 2025). In Sweden only 7% had used it at all in the past year, against 29% for LinkedIn (Svenskarna och internet 2025). Germany is around 8% regular users (ARD/ZDF 2025). So the empty space is real, but in most countries there is not much of a crowd in it yet.

My first post was a short founder story about a customer's Excel export going wrong. It got a bit over 900 views in the first hour from an account with one follower, and the comments came from developers, not buyers.

The part I have not figured out is whether B2B on Threads turns into anything besides views. If you have run a B2B account there for a few months, did any of it show up in pipeline?

Comments

AutoModerator•about 4 hours ago•1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

alexid95•about 1 hour ago•1

i'd give Threads 30 days and count buyer DMs or site sessions, not reach. 900 views from developers is distribution, not pipeline.

More like this

nobody needs to follow you anymore, and thats why your reels get views and no follows

everyone is asking why the views are fine and the follows are dead, and i think the answer is boring and structural, not the algorithm punishing anyone. think about why you used to follow an account. you followed so you would see their stuff again. that was the entire deal. now the feed serves you whatever it wants either way, and if that person makes another good video you will probably get shown it regardless. so following costs the viewer a slightly messier feed and gives them almost nothing back. the trade stopped making sense. which means "follow for more" is asking people to pay for something they already get for free. no wonder it quietly stopped working. the follows that still happen look different to me. people follow when they want to find you again on purpose. not to receive you, to locate you. thats a completely different job and it needs a different reason. a series where they want the next part. a name for the thing you do. something on the profile that signals there is more of this and its organised, not just one good video and then vibes. heres the part im not certain about and would like people to push back on. if this is right, two accounts making equally good videos should convert views into follows at wildly different rates depending on whether theres a recognisable recurring thing on the profile, and hook quality should barely matter for the follow specifically. it obviously still matters for the view. so if you run a series or a named format, does your follow rate look different from your one off posts? id like to know if this holds up or if im talking nonsense.

EVERYTHING ABOUT THE INSTAGRAM ALGORITHM IN 2026

When you post, Instagram doesn't evaluate your content all at once. Distribution is continuous and adaptive. The system is constantly re-ranking your post based on signals it collects over time. Early engagement matters a lot, but posts can pick up hours or even days later, especially Reels. It's not a single batch test. It's an ongoing one. What you need to understand is that the algorithm is always watching the same core signals, and most people are optimizing for the wrong ones. **What actually moves the needle** Instagram's CEO confirmed this year that three signals are driving distribution more than anything else right now. Watch time is number one by a significant margin. Viewers decide within about 1.7 seconds whether to keep watching. If people are dropping off in the first 3 seconds, your post dies. If they make it past 50%, that's a strong signal. If they rewatch, that's explosive. Your retention curve is more important than your like count, full stop. Second is likes per reach, meaning the percentage of people who actually liked your post out of everyone who saw it. This matters more for reaching your existing followers than for growing to new audiences. Third, and this is the one most people are underestimating, is DM shares. When someone sends your post to a friend, Instagram treats it as a stronger endorsement than a like or even a comment. It signals that your content is worth recommending to strangers. Every post should have a built-in "send this to someone who needs it" moment, intentionally. If you're still optimizing primarily for likes in 2026, you're behind. **The format breakdown** Reels are for reaching new people. Carousels and photos are for your existing followers. Stories are for keeping those followers from leaving. They're not interchangeable. They serve completely different purposes in the algorithm. Carousels are underrated right now. Instagram does re-rank posts over time, which means a carousel that didn't land on the first impression can get another shot. The takeaway: make every slide worth stopping on, not just the first. Stories aren't optional if retention matters to you. Accounts that post consistently to Stories see meaningfully fewer unfollows. Stories keep your existing audience warm while your Reels pull new people in. **What you should actually be doing** Forget posting volume targets. Quality is the prerequisite. High frequency with low quality lowers your retention metrics and actively hurts your distribution. Run this instead: Every day: one high-quality Reel with a hook in the first 2 seconds and a clear share trigger built in, plus 3 to 5 Story frames to stay visible and keep your audience connected. Three to four times a week: a carousel optimized for saves and shares, something educational, useful, or worth returning to. Every single post should pass three checks before it goes out. Does the hook land in under 2 seconds? Is there one clear idea? Is there a reason someone would send this to a friend? **On niche consistency** Your last 9 to 12 posts define how Instagram categorizes your account. The algorithm rewards tight topic focus and punishes accounts that drift between unrelated content. Whatever angle you've built your account around, stay in it consistently. It's not about being in a broad niche. It's about having a distinct point of view within one. A hundred fitness creators exist. Only a few have a perspective that's immediately recognizable. That's the real differentiator. **Where I've seen this work** I grew from 100 followers to 360k using these principles. Grew 10+ accounts from 0 to 10k and sold most of them. The process was the same every time: understand what the algorithm is currently rewarding, make content that earns retention and shares, stay consistent for months not weeks, and adjust based on what the data tells you. It's not exciting. It's a system. Systems win. **TLDR** This post blew up last time so I'm bringing it back with answers to the most common questions I got. Before anything else, few things I wish someone told me earlier: 1. **Consistency** is the only thing that actually matters. I know everyone says this and everyone ignores it. That's literally why most people fail. The people winning are not smarter than you, they just didn't quit. 2. Video quality matters more than most people admit. Drop CapCut, get Adobe Premiere or hire an editor. Skip Fiverr, find editors in **Discord communities** instead, way cheaper and actually good. 3. Stop wasting hours on scripts, hooks, and hunting for content ideas manually. I use **SocialHunt** for all of that. You can train it on viral content in your niche and it handles the research and scripting side so you can just focus on filming. 4. Use **Superflow** to handle distribution, workflows, and repetitive ops. If you’re doing things manually, you’re capping growth.

Any people that runs 100 to 10k followers pages (any social media)?

Hey all, I own a business that involves many clients that promote their product, art or website with TikTok (also Instagram, Youtube and Facebook). I want to offer them a way to post their content, or to get content created and posted for them on existing TikTok pages. Basically you got pages in a specific theme (sport, anime, cinema, culture, memes...) and you rent it for a specific period of time. You get paid every month, and all you have to do is basically connecting the account once to our system. You can opt-out anytime you want, you keep the full ownership of the account. That's basically a way to monetize your pages passively. For now I'm doing it myself with my own pages (3 tiktok pages with 500 to 3k followers, and 1 6k subscribers Youtube channel), I made around $800 renting these for less than a month. If someone is interested, please comment or DM!