random question, anyone using capcut for ads or brand content?

i always see capcut mentioned for reels, tiktoks, and personal creator content, but i don`t hear much about it on the brand side. i`ve been noticing more ads lately that feel a lot closer to regular social content than the polished stuff brands used to put out. because of that, i'm wondering if people are actually editing paid content in capcut now or if most teams still stick with premiere, davinci, or something similar and aren`t talking about big campaign shoots. more the day to day social posts, product clips, ugc style ads, and content that gets resized for a bunch of different platforms.

i was looking through a few job listings earlier and almost all of them mentioned premiere. that`s what got me wondering about it.

Share

Comments

AutoModerator•21 days ago•1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

perfectlavender•20 days ago•1

I am editing on capcut for my client's meta ads, It's much more faster to edit there and my client wouldn't care less of the software I use and is okay and happier with capcut

Most of the job listings are written by who never edited and they don't usually know what should an editor use for their videos. I would apply anyway on those job listings

TWinslow214•19 days ago•1

It's fine for social-first content, TikTok, Reels, shorts especially. The templates are fast and the color grading is decent enough that you don't look like an amateur. Just don't expect broadcast-quality output. If you're doing anything that needs to hold up on a bigger screen or needs precision color matching across a campaign, you'll notice the limits pretty quick. For brand consistency work, most people end up in Adobe or DaVinci anyway. But for quick, native stuff? It does the job.

More like this

r/socialmedia

Anyone else wish you could just see posts from people you follow, without the algorithm deciding for you?

I got fed up with feeds full of suggested/random content instead of the people I actually follow. Curious if this resonates with anyone else here or if I'm overthinking a problem nobody else has.

26 days ago
17· 100%34
r/socialmedia

Is social media marketing becoming less about followers and more about distribution?

# Is social media marketing becoming less about followers and more about distribution? A brand can have 100K followers and still get little reach, while a small account can get millions of views from one post. So what matters more today: **building a large audience or creating content that algorithms distribute widely?** **Curious what SMM people think.**

9 days ago
16· 81%16
r/socialmedia

i helped him go from a few thousand views to 100k+. now he hates what we make.

i help a guy with his content, and lately i feel weird taking any credit for the numbers. he makes beautiful short videos, properly shot, with a lot of thought behind the lighting and the edit. those usually get a few thousand views. his work needs the reach, so i suggested trying some of what's already working. copying trending concepts and formats, adapting them to his style, using trending audio. those started clearing 100k, some way past that. it kept happening, and eventually “let’s try a few” turned into most of what we make. when we first started working together, we'd spend our conversations talking about shots, where the light would be, how long to hold on something. now we're mostly talking about whether a trend is still alive and if we can get ours posted in time. he told me he feels like he's losing a little piece of his soul for views. i didnt really know what to say because i'm the one who encouraged it, and the reason i gave him still holds up: more people are seeing his work. except i'm starting to wonder what that's worth if the work they're seeing is stuff he doesn't want to make. i don't think the trend videos are beneath him or that being proud of something means it deserves 100k views. but we went into this thinking the trend stuff would bring enough attention to support the work he actually cared about. instead, every time we plan one of his original ideas, we're comparing it to what following a trend could do, and it gets harder to justify spending the time. for people who manage accounts for a living, have you actually made that balance work? i'm interested in how you decide what gets made when the stuff your client loves consistently gets a fraction of the views. we said we'd keep doing both, but that hasn't meant much in practice.

10 days ago
15· 100%9
r/socialmedia

Tiktok says it will pay creators for brand deals within 30 days and take zero cut

this came out of tiktoks creators summit in la at the end of september and barely got covered. its all inside tiktok one, the marketplace where brands find and book creators one pay handles the deal from invoice to transfer, pays within 30 days of the video going up, and tiktok says it takes no fee or commission. tubefilter pointed out net 60 and net 90 are still common in this industry, so 30 days is quick by comparison. then theres one plus, an invite only label for vetted creators. you need to be 18 or older, in the us or mexico, have 100k followers and an account in good standing, and it comes with a 15 percent bonus on custom collab deals. brands also get an ai search that filters creators by audience, niche and how their posts actually performed tiktok shared its own numbers at the summit too, creator content getting 52 percent higher click through than non creator content, and 90 percent year over year growth in creator earnings. those are tiktoks numbers about its own product, so id read them that way my read is tiktok wants to be the agency, the payroll and the search engine all at once. if brands start booking through it, a creator under 100k is getting judged on post performance data the brand can pull up before anyone sends a dm anyone here run a campaign through tiktok one yet, how long did the payout actually take

4 days ago
56
r/socialmedia

TikTok new account SMS Verifications

Is there anyway to bypass/solve for these SMS verifications? We market events in different cities and need to have different accounts for each city. Cannot create new accounts using email on the computer because TikTok would not send the email code through (checked for spam/VPN on and off) and the ones that did come in it would say “too many attempts” at first attempt and just timeout, not let us register new account. Switched to mobile phone to register and it’s asking for phone numbers. After three phone numbers, we are tapped out, we don’t have any more phone numbers. It won’t allow more than one account per phone number. been dealing with this for a week now. Any advice would be appreciated on how to get around this! Thank You!

4 days ago
51
r/socialmedia

Should I merge my Graphic Design profile with my new UGC content, or keep them separate? Need advice!

Hey everyone, I currently run an Instagram and TikTok page dedicated to graphic design. My content mainly focuses on educational videos about design theory, portfolios of my work, and design critiques (mostly breaking down flyers and general branding). My primary focus is visual identity. Recently, I started doing UGC (User Generated Content), specifically focusing on the beauty and lifestyle niches. So far, I’ve worked with brands in skincare, haircare, body products, and even snacks/chocolates. Even though we all know UGC creators don't strictly need a massive social media following, I’ve noticed that brands still highly value an established audience and followers when choosing creators. **Here is my dilemma:** I work a regular design job alongside creating UGC for brands, so I really don’t have the time or energy to manage two completely separate, active personal brands. It’s just too time-consuming. Would it make sense to merge my UGC content into my existing graphic design profile, since I already have a larger, established audience there? * To the designers/creators here: If you followed someone for design tips and visual identity breakdowns, would it annoy or confuse you if they suddenly started posting skincare and lifestyle? * To everyone: Does it make sense to combine these two niches, and if so, how can I transition or merge them as naturally as possible? Or is it a terrible idea and I should just bite the bullet and keep them completely separate? Would love to hear your thoughts and experiences! Thanks!

4 days ago
511