How to create community and make visibility when we launch an app

I’d like to know how you generate buzz around your app launch. I’ve released my app (fightmy.app), and while the product addresses a real need, it’s worthless without visibility... How do you go about it, and which channels do you use?

Share

Comments

AutoModerator3 days ago1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

RobHowdle3 days ago1

Firstly find where your people are. If they’re on a certain platform, go there. This is all about research, don’t just canvas every group, every platform, every page with the same promotion because that is just spam.

Next, you need to specifically tell people why they should use it, don’t give them the full tech spec because whilst a handful of people may like reading it the majority will see more than a few words and think “I can’t be bothered to read that” and move on. Your promotion needs to show that it fixes a problem or offers something unique so make sure your content actually does that.

Interaction is key, you’ve found your audience, your content clearly says “hey, you have this problem, this app fixes it” but people will have questions, even when it’s stupidly obvious people will have questions. “Where do I sign up? Does this work on XYZ device? Does it cost?” Etc. maybe come up with a list of Frequently asked questions people ask you and give decent but short answers, the trick here is to make sure to actually answer the question but don’t give them huge ass essays.

That is pure organic growth. It takes a while but in my experience I’ve found organic growth where you build relationships with people have a higher retaining rate than throwing bots at everything, hammering things with ads etc, obviously those are options as well but by doing steps 1 and 2 you could then use those to run ads and what not across your platforms :)

More like this

r/socialmedia

Instagram denied a report about blatant animal abuse in a reel.

I followed an Instagram page, @thingsinmicrowave because it was cool seeing random stuff in a microwave. But about 8 hours ago they posted a video of them microwaving an alive cockroach, the full thing. I understand it’s a cockroach but it’s sick and twisted to do this and then post it. I reported it to insta but the report came back with the content still being allowed on the app. I can’t be the only one who thinks this is wrong right? Like I said I know it’s a bug and most people kill them with a shoe or something, but to catch it, put it in the microwave, edit it and post it, and not once think “this is wrong” is crazy to me.

26 days ago
64
r/socialmedia

TikTok freezes views at 500 despite very high like ratio

Hi everyone, I'm a wlw couple content creator and I'm very puzzled about my recent engagement. I've been posting high quality videos like always, and most of them are getting a staggering 90 likes in the first 300 views, literally within 5 minutes. Then, just out of nowhere, the views suddenly slow down and it stops getting pushed despite immediate and very active engagement. For context, I first started posting in February, and since my very first video (which hit 1M views within a week) literally every single thing I posted would always hit at least 10k and on average 40k views within a day or two, and regularly over 100k as well. Recently, the account died (every new video stuck at 0 views, impossible to fix) so I started a new account. I'm very confused, because I post the exact same things: around 7 second long wlw jokes/relatable content. Basically every video I post goes on the same trajectory that on my old account would always lead to popularity - over 60 likes in 300 views/couple minutes - but then randomly gets frozen in the middle of doing very well. I have checked my analytics and they are exactly the same on both accounts, which should imply that my new videos should do exactly as well as my old videos. But for some mysterious untraceable reason they're getting blocked. How do I resolve this? Does anyone else have experience with this? One more thing is these prompts saying stuff like "Your content's fire-just needs more viewers. • Spend £9 get 26377 views" pop up under all of my new videos. Is it possible that they're freezing my views as some sort of strategy to get me to pay them? Any insights are appreciated. Thanks!

about 2 months ago
62
r/socialmedia

Just post more: went from 200 to over 1k new followers per month

If you're just starting out, you're probably **overthinking what to post**. I sure did. I used to spend like an hour deciding if an idea was "good enough." Was the hook strong? Was the topic interesting? That only helps you to procrastinate posting the content. The thing that **actually changed my growth** was just starting to post a lot more. For months I was stuck around 200 new followers a month. Now I'm regularly over 1k. Quality per video matters less than you think. I used to believe every video had to be polished, well edited. Now I'll post things that are clearly just okay. Decent idea, fine editing, shot on my phone in one take. Some of those outperform the ones I spent hours on, and I genuinely can't predict which is which. The videos that do 2-5k views are not failures. I used to ignore anything that didn't half go viral. But those "mid" ones pile up. A few every week, each pulling a handful of new follows, and that ends up being most of my monthly growth. The bigger videos are a bonus, not the plan. You get better from reps, not from planning. My hooks, pacing, editing, all of it improved just from doing it way more often. You can't think your way into being good at this. My process now is honestly kind of boring, which I think is the point. I keep a running list of ideas so I'm never staring at a blank screen on filming day. I've been using SagaAI to bounce ideas around and turn a vague thought into an actual angle I can film, which killed most of the overthinking for me. I batch record the videos sometimes, do so basic editing and that's it. Even the scritps aren't exceptional in a sense of structure and storytelling, I just try to provide as much value as I can in each video. That's the whole thing. Volume is the key to growth, seriously just check your top creators to see their frequency. If you're stuck, my honest advice is to stop fixing the idea in your head and go post 10 mediocre things this week. You'll be glad you started the reps today

4 months ago
61
r/socialmedia

Tiktok Audience in Poland but I’m from the UK?

Have recently started posting on Tiktok and have been generating decent views on videos here and there. I went to check my Analytics on my videos for the first time and I’ve just realised that 80%+ of my views are coming from Poland, when I’m from the UK? For reference, I posted one video from my trip in Poland and since then my non-Poland videos have also been reaching mostly Polish audience and not UK/US. I have also posted all my tiktok’s in the UK, not in any other country. Does anyone know the reason for this or fix? I did just realise that location services was turned off in settings and have now turned this on. Could this have been the reason?

3 days ago
42
r/socialmedia

Como conseguir seguidores en fansly?

Como puedo conseguir seguidores en fansly me abrí una cuenta hace 1 semana y no consigo ni un seguidor :(

3 days ago
11
r/socialmedia

Réflexion sur l'importance des réseaux sociaux aujourd'hui

Bonjour, J'avais envie de partager une réflexion avec d'autres sur l'importance des réseaux sociaux aujourd'hui. Je m'intéresse à ce sujet puisque que je viens du milieu des médias et je me questionne sur l'importance que ça peut avoir dans la vie des gens aujourd'hui. **La construction de son identité:** Il est facile de partager ses projets, ses intérêts et sa personnalité. Ce que nous sommes, ce que nous montrons et ce que les autres perçoivent peuvent aussi être très différents dépendamment de comment on choisit de se présenter. Et si vous ne souhaitez pas être visible, que devenez-vous aux yeux des autres? **Le renforcement social:** Il est possible de faire des liens avec des personnes que nous n'aurions pas rencontrées autrement. Et aussi de renforcer les liens dans notre cercle d'amis. **Le mélange vie professionnelle et privée :** Il peut devenir difficile de savoir jusqu'où montrer notre vie, surtout quand tous les abonnés peuvent voir notre contenu. Ex: lorsque vous avez un poste à hautes responsabilités, il peut devenir difficile de savoir comment se montrer. **La pression d'être visible:** Choisir de ne pas publier peut donner l'impression d'être moins présent socialement alors que ce n'est pas nécessairement le cas. Penser que l'on peut manquer des opportunités de rencontres dans notre vie dû à un manque de présence en ligne est un fait qui peut aussi donner envie d'être plus visible. Tout cela m'amène à repenser l'importance que nous accordons à l'image, l'image de nous-mêmes, de notre vie et de l'importance d'avoir des choses à montrer. Pour certains, ça peut aussi devenir stressant d'être constamment entouré d'un monde si exposé. La question n’est peut-être pas seulement de savoir s’il faut être présent ou absent, mais plutôt de réfléchir à la place que nous souhaitons leur accorder dans la construction de notre vie sociale et de notre identité. Voilà, n'hésitez pas à partager vos commentaires si c'est un sujet qui vous touche aussi. A+

3 days ago
11