TikTok - Paid Incentive

Hello, as the title suggests, i am having issues determining my growth as a creator, truth be told i am fairly new and i used paid promotions for some tiktoks and organic for others, and the discrepancy is pretty insane to be honest. Don t roast me in comments this is new stuff for me so i m asking what is your take on this ? Does tiktok have a pay incentive ?

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