How do some people get so many views on TikTok posts but less likes/saves/shares etc?

And maybe they have other content with all of those things going for them, but I’ve noticed some people get SO many views on certain posts. There’s someone who follows me & we have the same niche, but they just posted a video that got ~1k views in the first hour. But a little over 30 likes, is it maybe the retention rate? I get salty because it feels like the opposite for me: maybe my average video has a little over 1k views after the first day, but 100+ likes and a decent amount of shares/saves/reposts to reflect that. I try to follow the ideal posting times too, I mean I have a few videos that have gotten thousands of views. But these specific people have back-to-back videos with A LOT of views but maybe the other kinds of engagement were lower compared to my content with less views. TBH it feels like luck to an extent..

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SlawganFreeman•2 days ago•2

Your ratio is actually better than theirs. 100 likes on 1k views is 10%, theirs is about 3%.

My guess is their videos get pushed to a big cold FYP audience who watch to the end and scroll on without liking. Yours probably reach people who actually care about your niche. Check your traffic sources in analytics. Do they use a lot of trending sounds or short looping clips?

YionFan•2 days ago•1

Tu proporción en realidad es más sana que la de ellos, y la clave está en qué mide cada cosa. Una vista en TikTok se cuenta con muy pocos segundos de reproducción, y un video corto en bucle puede sumar varias vistas de la misma persona sin que nunca toque like. El like, el guardar y el compartir sí piden una acción consciente. Por eso un video que llega a público frío en el Para Ti puede tener 1k vistas y solo 3% de likes: se vio hasta el final porque era entretenido de pasar, pero no hizo que nadie tuviera un motivo para guardarlo. En tu caso, un 10% de likes por vista ya es una buena señal de que tu nicho sí se engancha. Si quieres comparar en serio, deja de mirar solo las vistas y mira por video el tiempo promedio de vista y cuántos guardados y compartidos genera por cada 100 vistas.

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Positive_Ad2825•2 days ago•1

You can't diagnose their reach from public likes and views. You'd need their watch-time and traffic-source data too. For your own videos, check where viewers leave and whether the traffic comes from For You, search or followers. Test a shorter opening, then compare retention and shares across videos of similar length.

vaxicy2004•1 day ago•1

High views with low engagement almost always means the algorithm pushed that video to a broad non-follower audience through the For You feed because the hook was strong, but the content itself didn't give people a reason to like or save once they landed — so it traveled far without converting. When you and the other creator share a niche it's tempting to compare, but reach and resonance are different levers, and a video can hit millions of views and still underperform on saves if the payoff isn't clear in the first few seconds. The practical read is that their hook game is working and the retention or value isn't, which is actually easier to fix than the reverse.

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