First-time App Marketer Looking for TikTok Content Advice

"Hi everyone! I'm a marketing professional working on promoting an app on TikTok for the first time. While I'm analyzing our competitors' strategies, I'd love to hear your thoughts and experiences on:

• What type of content tends to perform best for apps?
• Any specific do's and don'ts you've learned?
• Tips for standing out in the crowded app space?

Thanks in advance for your insights!"