How can I find micro TikTok influencers?

Microscope

Look up affiliates. Tons of super small accounts making videos that are trying to grow

How to find micro-influencers on TikTok (real working way):

So, if you want to find cool micro-influencers (10k-100k subscribers, loyal audience), you don't need "crowd sourcing", you need smart hunting. Here's a clear plan of action:

1. Search manually through TikTok, but not just any way. Enter specific niches + hashtags into your search. For example, if you want lifestyle content - search #MorningRoutine #SmallBusinessOwner #YourLandLife and so on. Important: scroll past the top viral videos - micro-influencers most often gain a few hundred to a couple thousand likes.

2. Use TikTok Creator Marketplace. There is an official marketplace - TikTok Creator Marketplace. There you can filter by number of subscribers in a country, niche and activity. It's free, but you need to register as a business quickly (easy).

3. Do a manual search through comments and subscribers. Found one good microinfluencer? Check:

Who is actively commenting on his posts - there are often similar aspiring creators sitting there.

Who he has in his subscribers - TikTok likes to recommend accounts of similar level to each other.

4. Influencer search platforms (if you want to save time, but not money). Platforms like Heepsy, Upfluence, Collabstr allow you to search by filters: niche, price, country, engagement. The trick: you can use their free versions just to find names, and then write to authors directly on TikTok or Instagram and save on commissions.

5. Build your connections early. Actively comment and like the posts of small creators - no spam, sincerely. That way, when you write in a private message with an offer of cooperation, you'll already be "your comment guy" and not a random cold contact.

And one more moment for the future: If you want to build your own network of Influencers or pump up your brand - keep your contact database now. A simple spreadsheet: name, profile link, how many followers, contact, engagement. Today they have 15,000 subscribers - tomorrow 150,000 and you'll be at the top of the list with them.

Looking for microinfluencers is like getting acquainted at a re-enactment festival: everyone has swords and crowns, but the coolest ones are those who are really fighting for their cause, not posing....