obviously a cherrypicked example for "how many brands can we get in the comments ??? " but I see stuff like this on regular posts too. Like unless it's like a video ABOUT the brand, why do brands comment acting like normal people?
They do it for free advertising
It humanizes them, and people love when brands are self-aware. Transparency and authentic interactions are important to Gen Z. It’s also a good way to advertise your brand if you have a banger comment.
Brand awareness is a huge part of the sales funnel, having a presence online, even through comments sections, helps establish that awareness and reputation
Its someone's entire job to do online marketing, but the majority of the time, they're just scrolling looking for ways to humanize the brand lol
