Algorithm update??

Hey everyone! I post almost daily on TikTok to promote my small business. I’m used to getting ~250-300 views in the first half hour, with about 20-60 likes usually. Since last Thursday (end of may 2025) I’ve noticed my videos could get up to 400-500 views in only 15 minutes, but with only 15-20 likes. My content follows the same general structure, so I don’t think I made a really big shift there that could explain it, and on Instagram Reels I don’t have the same issue. Does anyone know if there’s some update to the algorithm?

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