Does anyone know why I’m only getting 300-400 views? :(

Just how big is the market for matcha latte aficionados? You are appealing a very specific thing for a specific market.

seems like your making mostly matchas

A quick glance looks like you're making the same recipe over and over again

Just liked your latest video. I watched several of them and they’re fantastic. I see that your first couple videos ever had lots of views- like 200K! And I think the quality of those vs the quality of your matcha series is both great. TikTok does tend to hype your first videos, which is why the views started dropping a bit. I think this is your issue- that you switched themes a few times. You went from puppies to gaming to matcha. You are right that it’s popular and it’s a great niche for you. TikTok algorithm just doesn’t know who to show your content to anymore. I recommend starting over. Delete your account and make a new one. First watch some coffee and matcha videos so that TikTok knows what you’re about. Wait a day or two. Then upload. Don’t re upload your old videos! Algorithm will hate that. Try recreating them instead or just go forward with new ones.

I know it would suck to lose your 5K followers. But I think you will grow your account back quick.

I don't think that's worthy of the frowny face, to get concurrent viewership can be very difficult and is something to be proud of. Every single time you post you know at least 300 people are going to line up to enjoy your content

looks boring...

I’ve been having the same problem… my posts before would get thousands of views and recently they’ve been plateauing at 600 views.. anyone know why? Feel free to check out my page @bex.cheung

You can buy algorithm boosters on a couple dark net markets.

It's all trial and error. Experiment different styles of editing and video interaction

Are you adding text before uploading to TikTok or inside the TikTok editor? Are you using trending audios? I think your vids are cute, maybe lean into making cozy content.