It’s definitely awkward at first, even with 40k followers. Lives feel very different from posting because you don’t have edits or retries, it’s just you and whoever shows up. Usually the first few minutes are slow, then the platform starts pushing it if people stay and interact.
From what I’ve seen, consistency matters more than follower count. Some people with smaller audiences grow faster just because they go live regularly and give viewers a reason to stay. For DJing, mixing live, taking song requests, or reacting to chat usually works better than just playing a set silently.
Traction often comes after a few sessions. The algorithm seems to learn who to push your live to based on early engagement. Even 5 to 10 active viewers chatting can make a difference.
You could also plan simple segments so there’s structure. Some creators sketch their live flow using Runable, intro, warmup mix, requests, peak set, outro, which makes it feel less awkward and easier to repeat.
Once viewers know what to expect, they’re more likely to come back.