Annoying new feature when sharing videos

This has only started happening recently but whenever I press share and copy the l i n k (not sure why this word is restricted here) to share with people, it starts adding the text “▶️Watch the full video now!” And then the l i n k to the video.

Before it never did and it’s so unnecessary when sending in texts to people??? Have to keep deleting it manually. Do the people who make these apps ever check how usable they are wtf 😭