Planning a new creator-focused social chat platform

Hey everyone,

I’ve been asked to help design and build a new social platform aimed at creator communities, and I’m currently in the early stage where I need to validate direction before committing to architecture.

The idea is a chat-first social experience where communities can gather around creators, with native live streaming built directly into the platform. On top of that, we want to include AI-assisted moderation that can help manage fast, large-scale conversations without everything relying purely on human mods. The goal is to make something that feels more unified than the typical “Discord + Twitch + bots” setup.

While researching existing approaches, I came across Watchers, which seems to be going in a similar direction - combining community chat, streaming, and moderation in one system. I’m looking at it as one possible reference point while deciding whether to build a custom solution or lean more on existing models.

From a social/community perspective, I’m trying to understand what actually matters most. For creator-driven communities, does deeply integrated live streaming inside the social/chat experience change how people engage, or is it still fine when streaming is handled externally and just linked in?

And on moderation - especially in active creator chats - do people actually trust AI to intervene in real time, or should it stay more in the background as support for human moderators?

Comments

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Desperate_Seesaw3857•2 months ago•1

This part gets underrated tbh. i ran community ops for a fitness creator with ~5k people in Discord and every time we pushed them to her Twitch stream we'd lose 30-40% just in the jump. some of it is the login wall, some is attention dropping in the gap between platforms. the link itself isn't really the problem, the gap is. closing that gap matters way more than the AI mod piece imo, you can always hire mods.

Soumyar-Tripathy•2 months ago•1

For the AI moderation aspect, just let it serve as an auxiliary support tool. The creator communities exist based on inside jokes and sarcasm that only the members can understand. Any attempt by an AI to moderate and ban members who are spamming an innocent copypasta would result in the user base becoming hostile to the platform. The most effective way to implement AI would be to have it moderate spam, dump it into a dashboard, and let humans approve or ban it.

Aritra7777•2 months ago•1

the biggest pain point i keep hearing from creators is editing time killing their posting consistency. tools like subedit have been filling that gap on the caption side specifically and it has picked up a lot of traction with short form creators. if you are building features around workflow, talking to people using browser based editors would give you interesting signal. happy to share more about what works for me if helpful.

Ok_Exercise3995•2 months ago•1

For many years I've used various platforms: Wordpress, Bloggers, Twitch, Discord, etc. The problem with both Discord and Twitch is the moderators. That is, as long as you find reliable people who can moderate every day and for many hours, it's fine. But if they're there at the beginning and then stop, everything ends up in chaos. Furthermore, a platform must be usable at both a basic and simple level as well as an expert level. But the basic level must be really simple (and you must have it tested by people who know nothing about platforms, shops, or IT), otherwise, if you create a platform only for professional creators with IT expertise, the target audience of creators will be very narrow. Anyway, whatever you create, make sure you have beta testers who can tell you what's good and what's bad, not friends who tell you everything's fine and then the people who will use the platform go to a friend's house and forget about it. I recently had an unpleasant experience with the platform where I have my website, and obviously, since it's not very well designed, I don't recommend it to anyone. But whoever designed it should have let people who weren't in the IT industry try it out so they could at least know if it was really easy to use or not.

HitxLerr•2 months ago•1

The biggest mistake new platforms make is trying to be “Discord but better.” That rarely works because creators already have an established audience and workflow on Discord.

To actually get people to switch, you need to solve a specific pain they’re dealing with right now. Things like fragmented monetization or declining organic reach on other platforms are real problems creators care about.

The strongest approach is to build value directly into the product, not just around it. Features like native tipping, gated community spaces, or automated summaries for people who missed live discussions can make a real difference.

At the end of the day, switching platforms has a cost. If your product doesn’t clearly save creators time or help them earn more than what they’re currently using, it’s going to be a tough sell.

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