I took my account from 30 to 1,000 followers in 10 weeks, here's how I did it by myself

I used to hate LinkedIn. An not in the “lol LinkedIn cringe” way (tho yes), more in the sense that every time I opened it, it felt like a theater play for professionals.

Everyone was suddenly a thought leader, every internship became “building at the intersection of X and Y”, every 2 month course became “Harvard trained” profile, etc.

So I avoided it for a long time. Tested here and there but barely enough.

But I work in a niche B2B space, and at some point I had to accept it: if your buyers, partners, operators and weird niche experts are all there, you either learn the platform or you keep complaining from the outside.

So I started posting seriously around March. (tho I did my first tests again on feb with a piece on something I covered on my blog and had content from there)

I had a tiny account. Around 30 followers. Bad profile. No audience. No real system.

10 weeks later I’m close to 1,000 followers (922 atm, from 800 last week), and more importantly, I’ve had actual conversations with people in my market that I probably never would’ve reached cold. Most of the conversations I had were inbound btw, I'm no cold outreach degen, I suck at that stuff, I guess im trying to speedrun sales the same way im trying to speedrun Linkedin.

Not life changing numbers, but enough to learn a few things.

The biggest one:

LinkedIn does not reward “expertise” by itself.

It rewards expertise that is packaged in a way the market can instantly understand. The algo is very new friendly atm, which is great. Just the other day I commented on a woman's post who was saying that her 10k account was having on average 700 impressions and I though I was having a rough patch with 300 impressions with my account 15 times smaller at that time. 

Whatever they did to overhaul the algo this year, is clearly favoring just content that feels fresh, and by fresh I don't mean just news, tho sometimes it can be, but rather fresh takes, fresh angles. 

Also, one mistake I made was thinking depth was enough. I’d write long, researched posts with second and third order thinking, but sometimes they landed flat because the entry point was too buried.

The posts that worked had a clearer tension.

Something like:

  • here’s what everyone is missing
  • here’s the part of the story nobody is naming
  • here’s why this trend matters beyond the obvious headline
  • here’s the positive version of the thing everyone is scared of

My last post that really took off in my niche was basically about AI and legal work.

The hook was:

“Legal can name the work AI threatens.
It cannot yet name the work AI creates.”

That one worked better than I expected because it wasn’t just fear or hype. It gave people a cleaner way to think about the future. A bit more optimistic, but still grounded.
I used a Bezos line on how a farmer could see the tractor replacing him but not that we'd have dog psychologist in the future. But I added my own style here saying that he'd not see that his great grand son could be managing their social media account, because many inventions and market signals needed to happen before that role could come to be relevant.

That was interesting to me because a previous breakout post worked for the opposite reason: fear/FOMO.

That previous one started:
"Y Combinator just told founders to start law firms staffed with AI and compete with existing attorneys.

Not build tools for lawyers. Compete against them."

And I thought THIS was the formula, grab some external entity that's big enough, and give it my spin. At the time I thought: ok then its hot news plus my take on a FOMO stance, there's the formula.
Well it turns out it wasn't as linear, and it wasn't about the hot news but rather as a take that others didn't. That YC post was actually like 2 week old news but just nobody covered it with the angle I did on the post, covering second and third order thinking, giving some value.

That's why the Bezos post gave me a new angle that I like way more, and people liked it not only because of the takes but because it also gives them a tool or a framework to piggyback from, I had people saying this is the most feel good post they've read in a while on the space, how everyone can tell about the roles AI is going to replace but not to create, and this makes it a take others can use.

So I’m starting to think there are two very different B2B content motions:

  1. “You’re missing the threat”
  2. “You’re missing the opportunity”

Both can work, but they create different kinds of conversations.

The threat posts get reach because people are anxious. This one got me more conversations with law firm owners btw.

The opportunity posts get shared because people want a smarter, less depressing frame to repeat. This one got me more conversations with people who are legal vendors, or are building adyacent to legal. Some lawyers that are trying to build as well.

A few things I’d tell anyone trying to grow in a niche B2B category:

Don’t just post “tips.”
Post your read of the market.

Don’t try to sound like the whole industry.
Sound like one person with a specific angle. Mine is I do research like a MF, I don't look at the obvious, I check whats happening in other verticals, since legal usually lags behind, so in a way it makes it predictable. Everyone is fully behind Claude atm in legal and I was calling it waay before, not because I'm a genius or anything but because I was seeing the enterprise adoption in other categories.

Commenting under bigger accounts works, but only if you actually add something. Generic “great insight” comments are dead air. 

Visual identity matters more than people admit. If your posts look recognizable in the feed, you borrow trust before people even read you.

Your profile is part of the funnel. I used to avoid CTAs in posts because I wanted the profile to do that job. Someone reads a post, clicks, understands what you do, then decides if you’re worth following or talking to.

And honestly, reps matter more than strategy at first.

You can’t really know your angle from thinking. You learn it by posting, watching what gets ignored, watching what gets saved, watching what gets DMs, and then slowly realizing what people actually trust you for.
I thought I had one lane, and last week I unlocked another one, I hope to come back here two months time and tell you I grew to double my size and with a new formula, and I'll share it here. Anyway I'll continue to test formats, to post consistently and interact with people like a real person.

I’m still very much figuring it out, but the main thing I learned is this:

I guess how I'd like to wrap up is that B2B content works when it gives the market language for something it already feels but hasn’t named yet.

I hope this helps somebody, if you want more specifics, please let me know and I'll say. Important to note at times I took this as a part time job, legit spent hours thinking, refining content, even some comments, so be prepared to spend time if you want to do things yourself and figure out what works for you.

Oh and please focus on having a nice profile, when my viral hit went live I wasn't prepared tbh, I probably let some leads scape just by not having a clean profile with a good funnel.

Some metrics for those who like metrics:
- Last 90 days impressions 136,754
- 923 total followers as of right now
- 348 connections (about 95% of them inbound, maybe even higher)
- 344 subscribers to my newsletter
- 20ish meetings, had weeks with up to 4 calls, others with just 1. It was a mix of profiles tho, some were connectors or people building in the space.

Demographics:

Job titles:

- Founder: 11.1%

- Co-Founder: 5.3%

- Chief Executive Officer: 4.6%

- Attorney: 3.3%

- Lawyer: 3.0%

Top locations:

- London Area, United Kingdom: 5.9%

- New York City Metropolitan Area: 5.5%

- San Francisco Bay Area: 4.2%

- Washington DC-Baltimore Area: 2.5%

- Greater Delhi Area: 2.2%

Industries:

- Legal Services: 24.7%

- Law Practice: 23.3%

- Technology, Information and Internet: 8.1%

- IT Services and IT Consulting: 6.7%

- Business Consulting and Services: 5.0%

Seniority:

- Senior: 27.9%

- CXO: 13.5%

- Owner: 11.1%

- Entry: 10.9%

- Director: 10.8%

Company size:

- 1-10 employees: 26.0%

- 11-50 employees: 17.9%

- 51-200 employees: 11.0%

- 1001-5000 employees: 7.9%

- 201-500 employees: 5.8%

If you have some tip I might be missing please let me know too, I'm constantly trying to improve.

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