At what point did managing client accounts start getting complicated for you?

Not sure if this is just what happens when you scale or if I’ve started missing something on my end. I run social media content for a small group of clients. It started with 4 accounts across different platforms (Facebook, Instagram, TikTok, LinkedIn).

At that point everything was pretty easy to manage. I just used Chrome profiles, one per client, and didn’t think much about it. Over time though, more work came in through referrals and existing clients recommending me, so the number of accounts slowly increased.

Now I’m handling 10+ accounts, and that’s when things started feeling a bit less smooth. It’s not one big issue, more like small things stacking up. Sometimes I lose track of whether I’ve already used a post idea for another client, or I find myself double-checking things I normally wouldn’t have to think about. On top of that, I’ve also been getting occasional login or verification prompts across different accounts, which breaks the flow a bit when switching between clients. It’s not constant, but it happens enough that I notice it. Nothing is really broken, it just doesn’t feel as effortless as it used to.

I started wondering if this is just a normal stage once you reach a certain number of accounts, or if there’s something I should be doing differently. I’ve seen people mention tools like AdsPower in some discussions, something about keeping accounts more separated in one place, but I honestly don’t know if that’s overkill for my setup or just what people usually switch to at this point.

Curious what others here are doing. If you’re managing a similar number of client accounts, did you stick with browser profiles and simple systems, or move to something more structured?

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