i got 4.5million views last week, high level blueprint.
i went viral. 4.5million views last week.
how? or more like how tf can you or your companies or your employees do this? I've been posting content consistently for 2 years, and this is my blueprint.
Your content is mainly formats, subjects, and user value. in that order.
- Format - steal your formats from other accounts that are doing well right now. For my account, before & afters work best, followed by 4-part transformation videos. Followed by talking to the camera storytimes.
*once you find a video format that works keep using it ver and over until you literally hit 1M views or followers. If its working, keep doing it. duh.*
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subjects - what is your video about? pick 1 subject and every video is a slight variation of that. mine is my transformation story. ("I went into the hospital for psychosis, after that I got super depressed, then I knew I wanted to make a change, so I founded my company [name redacted] and focused on trying to build a life.")
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user value - why tf would anyone watch you? they dont care about you, they care about themselves. Are you showing something they need to see? Giving unique/accurate/useful advice? Offering a valuable shift in perspective? Connecting them to resources?
(My personal approach to user value is to give it all away for free. Leave it all on the floor. If I know something of value to you I will simply tell you for free and generously. If my app is good, you will use it. If my content is good, you will follow me without me needing to do any bamboozling).
So there is it! Format, Subject, User Value is my high level blueprint.
I can break down how i researched and decided on my specific styles for each if anyone finds that interesting. My next post on this subject will me how I read my analytics to decide what content to post/not post.
"the medium is the message." the 🐐, Marshall McLuhan.
#earlystagecompany #creatorfounder #consumerapps #buildinginpublic #socialmedia #lifemaxing