I think posting every day is overrated for small accounts. Three posts a week that each have a real hook seem to beat seven rushed ones, and you don't burn out by week three.
Daily posting mostly works for people who already have a system or a team. For everyone else it trains you to post filler.
Change my mind: has daily posting actually worked for you, and on which platform?
i don't think it is a hot take, simply because it's true - posting 7 days a week is a lot for any creator, big or small. i watch many creators but i'd be tired to see them every day again and again, it's tiring
I just post for fun. And since I find it fun I happen to post everyday. Not a big account though, not even remotely. It's just a place to connect with like minded people even if it's not a lot of people.
But what you say is partially right, because the biggest accounts in the app don't necessarily post everyday. But they have a huge following because of what they're famous for outside the app.
For accounts that are online platform exclusive, well, posting every day seems to work out for some and not for others. In the end, content and presentation matters, and also the size of the crowd you are appealing to.
Agreed. Frequency is useful mainly because it gives you more feedback, but once the extra posts become filler you're just learning from noisy data. For a small account I'd rather batch three solid posts and stay active through replies or Stories on the other days. Once you find two or three repeatable formats people actually respond to, daily posting becomes much easier.
Kind of depends what counts as a "post". One decent reel plus a few stories cut from the same shoot every day is technically daily, and it isn't much extra work if you batch. Shoot once a week, edit it all in one sitting, schedule it out, and frequency stops being a willpower thing.
Platform matters too imo. On TikTok and Shorts each post is basically another lottery ticket and a flop just disappears, so volume makes more sense there. On Instagram and LinkedIn people actually click through to your profile and look at what's there, so a wall of filler is more visible and fewer, better posts probably wins.
One of my clients wanted me to post multiple times a day for him. We learned quickly what works and what doesn’t. More volume means more chances of going viral. Platform is Instagram.
Cons is I have to do a lot of work and don’t get paid nearly enough for that.
Also, the new Instagram algorithm allows more postings
agreed, I post once a week, my first video i posted broke 25k views, like 300 shares, was bookmarked like 225, times, and was liked 1322 times. I post once a week and regularly break 20k views with similar or better like/share/bookmark metrics
quality > quantity
I think the real variable is whether you can keep it up for six months, not the exact number. Three a week you actually stick with beats daily for three weeks and then silence. Pick the pace you could still hit during your worst week.
Meh, doing it for a full year as an experiment because my “post when it feels right” just means I never post. I’m about halfway in and it forces me to make videos even when I didn’t prerecord any good content.
My work isn’t stellar, but the daily video forces creativity and I have had videos I didn’t think were great get really good reception. Where the ones I out a lot of work into perform poorly.
As far as subs, I’ve gained about 300 per social account since the start of the challenge. I’m pretty pleased with it and am actually enjoying it.
I think posting every day can actually help an account, whether it's big or small. Because sometimes you actually get organic followers with it, and you'll get a wider reach to your audience.
yeah this matches what I've seen. the burnout thing is real too, people hype themselves up for day 1 posting every day then by week 2 they're just reposting quotes to hit the quota. one thing that helped a friend of mine was batching hooks on a day off, so even if she only posts 3x a week she's never scrambling for an idea last minute.
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Hey guys, just curious how you all keep up with trends on TikTok and Instagram? I'm talking trending sounds, cool transitions, editing styles, viral formats, UGC ideas etc. Do you use any specific websites, tools or accounts to find this stuff? Or is it literally just scrolling through TikTok and Reels until you find something? Trying to find a better way to spot trends early rather than when everyone's already doing them lol.
A lot of marketers are still making content for the version of social media that existed 4 years ago. Polished graphics. Perfect branding. Overplanned content calendars. Safe hooks. And then they wonder why nobody watches. Meanwhile the creators growing fastest are filming in their car, reacting to something they saw 10 minutes ago, and pulling 500k+ views with barely any editing. The gap between “professional looking” content and effective content has never been bigger. One thing that completely changed how I approach content was studying creators that are actively breaking through not the already famous ones with massive built in audiences. And once you start analyzing enough breakout posts, certain patterns become painfully obvious. Most viral content feels immediate. Not overproduced. Not corporate. Not “approved by 4 people in Slack.” Immediate. It feels like a real opinion, a real reaction, a real observation, a real emotion. That’s why reaction style content works so well right now. A contractor reacting to bad renovation videos. A fitness coach reacting to terrible workout advice. A marketer reacting to cringe ad campaigns. People don’t just want information anymore. They want perspective. Another thing I’ve noticed: most creators waste energy trying to be everywhere at once. TikTok. Reels. YouTube Shorts. LinkedIn. X. And they end up building nothing anywhere. The creators growing fastest usually dominate one format first. Because every platform rewards people who deeply understand pacing, hooks, audience behavior, and native style. You don’t learn that by spreading yourself thin. Also, almost nobody has a content creation problem anymore. They have a research problem. There’s already an insane amount of winning content patterns out there. The problem is most people study random viral posts, copy huge creators too late, chase trends after they peak, and miss why something actually worked. The fix is boring but it works: track creators suddenly blowing up, spot hooks repeating across platforms, notice formats migrating from TikTok to Reels to Shorts, and catch content styles gaining momentum before saturation. I’ve been using SHunt for exactly this. Not for inspiration just to see what’s gaining traction before it peaks. Once you see enough breakout content, you realize virality is way more pattern based than most people think.
Hey i have tried to make clips for a streamer on tiktok and youtube but i just cant them get to blowup i dont know what i do wrong and all AI cost so much that makes videos any tips?
I’ve spent the past year building Pollzy, a social platform where people swipe through polls, vote, see what others think, and discover people based on shared opinions. I recently launched it after building everything solo, and I’m now facing the challenge of getting people to actually use a new social platform. I’m curious what this community thinks. Does a polling-first social network have potential? Would genuinely appreciate some critical feedback.
Todos de aquí a la hora de trabajar usamos herramientas, ya sean apps, extensiones de chrome o páginas webs que nos facilitan el trabajo, optimización de tiempo, etc… Cuáles utilizas tú ya sean de pago o gratuitas???