Advice on growing Client’s niche Instagram account

My client works in the commercial construction industry and more specifically they do waterproofing and caulking on new build hotels/apartments etc. I’ve only been working with this client for 2 months but feel as though the results aren’t where they should be?
The highest performing post only has 8,400 views, with the average post getting 2000-2500 views with 341 current followers.

Reels seem to be the highest performing posts so far.

I recently flew up to meet the whole team and spend a day on site getting content which should result in a few months worth of posts if we stick to the current cadence of 2-3 posts a week. Before this, they were filming with my direction and sending the raw footage over for me to edit and post.

The main pillars I’ve been focussing on:
- satisfying caulking/waterproofing work
- team culture: showing the positives and characters who work there. Less serious, trend jump ons also pop up here.
- job overview/updates: the boss walks through the site and explains what’s going on + provides updates

The goal for them has never been to get more work through posting online, rather just grow a presence and be the go-to company in their industry and location, but I can’t help but feel like they’re not getting much ROI from me unless they do in fact get inquiries from builders, developers & the like?

Would love any advice/ideas going forward!

分享

评论

Educational-View8524•4 days ago•2

If the client wants enquiries from builders, give each site clip one question those builders actually ask. You could get the questions from the team rather than guessing. Then record which construction firms reply or ask about a job. I'd look at that alongside views before deciding the results are poor.

throwaway3935723257•4 days ago•2

the satisfying caulking stuff is a goldmine if you lean into the oddly therapeutic angle, people on instagram lose their minds over perfectly smooth sealant beads. 341 followers in 2 months for a niche construction account isn't terrible, the growth curve on these things is a slow burn since you're not chasing viral trends with plumbing fails. the real ROI might be hiding in the DMs or website traffic that never gets reported back to you, maybe ask your client if any recent bids mentioned seeing their reels.

the team culture content could pop off more if you let the characters drive instead of the trend jumps, a 45-second clip of a guy explaining why he tapes his caulk gun a certain way will outperform a dance any day. think your cadence is fine, just give the algorithm a few more months to figure out which developers and project managers to shove this in front of

alexid95•4 days ago•2

341 followers isn't the useful number here. I'd track whether builders and developers show up in reach, profile visits and DMs, then ask sales if prospects mention the page.

avatar0027•3 days ago•2

honestly 2k avg for b2b caulking is decent, followers just lag in niche b2b. lean into satisfying clips but make the first second count (before/after or the bead going on). also mix in posts answering what property managers/gcs actually ask, cuz random satisfying views won't convert.

AutoModerator•4 days ago•1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

相关推荐

r/socialmedia

How do you guys find trending sounds, edits and content ideas?

Hey guys, just curious how you all keep up with trends on TikTok and Instagram? I'm talking trending sounds, cool transitions, editing styles, viral formats, UGC ideas etc. Do you use any specific websites, tools or accounts to find this stuff? Or is it literally just scrolling through TikTok and Reels until you find something? Trying to find a better way to spot trends early rather than when everyone's already doing them lol.

7 days ago
13· 100%12
r/socialmedia

I’ve worked in social/content for a few years now, and the biggest thing I’ve noticed recently is this

A lot of marketers are still making content for the version of social media that existed 4 years ago. Polished graphics. Perfect branding. Overplanned content calendars. Safe hooks. And then they wonder why nobody watches. Meanwhile the creators growing fastest are filming in their car, reacting to something they saw 10 minutes ago, and pulling 500k+ views with barely any editing. The gap between “professional looking” content and effective content has never been bigger. One thing that completely changed how I approach content was studying creators that are actively breaking through not the already famous ones with massive built in audiences. And once you start analyzing enough breakout posts, certain patterns become painfully obvious. Most viral content feels immediate. Not overproduced. Not corporate. Not “approved by 4 people in Slack.” Immediate. It feels like a real opinion, a real reaction, a real observation, a real emotion. That’s why reaction style content works so well right now. A contractor reacting to bad renovation videos. A fitness coach reacting to terrible workout advice. A marketer reacting to cringe ad campaigns. People don’t just want information anymore. They want perspective. Another thing I’ve noticed: most creators waste energy trying to be everywhere at once. TikTok. Reels. YouTube Shorts. LinkedIn. X. And they end up building nothing anywhere. The creators growing fastest usually dominate one format first. Because every platform rewards people who deeply understand pacing, hooks, audience behavior, and native style. You don’t learn that by spreading yourself thin. Also, almost nobody has a content creation problem anymore. They have a research problem. There’s already an insane amount of winning content patterns out there. The problem is most people study random viral posts, copy huge creators too late, chase trends after they peak, and miss why something actually worked. The fix is boring but it works: track creators suddenly blowing up, spot hooks repeating across platforms, notice formats migrating from TikTok to Reels to Shorts, and catch content styles gaining momentum before saturation. I’ve been using SHunt for exactly this. Not for inspiration just to see what’s gaining traction before it peaks. Once you see enough breakout content, you realize virality is way more pattern based than most people think.

5 months ago
13· 100%4
r/socialmedia

The Dark Side of Social Media: The Manosphere

I've just watched this docu 'Louis Theroux: Inside the Manosphere' on Netflix that dived into a truly dark corner of the internet a.k.a *the manosphere.* It is honestly shocking to see how social media has let men with deeply misogynistic, oppressive views build such massive platforms. Plus, a lot of these creators have audiences made up of minors. Do we need stricter age restrictions on social media to protect younger users? This is genuinely corruption. How might this affect the next generation of men? And more importantly, how do we push back against it?

7 months ago
13· 78%6
r/socialmedia

What’s Your Biggest Social Media Growth Challenge?

**Hello Reddit! 👋** We’re Insightflow, a digital marketing brand interested in helping businesses and creators improve their social media presence. We’re here to learn, share useful marketing tips, and connect with people who want to grow their online presence. **What’s the biggest challenge you face with social media growth right now?** Let’s discuss! 🚀

2 days ago
05
r/socialmedia

Why am I using 5 different tools to manage social media?

Maybe this is just me, but my social media workflow currently looks something like: ChatGPT → content ideas Canva → design Scheduler → publishing Analytics tool → reporting Inbox → replies Spreadsheet → planning And then I'm somehow supposed to call this an "efficient workflow"😂 I'm curious if anyone has actually found a social media management tool that brings more of this together. Especially now that Al tools are becoming more capable. Would you rather have one platform that can actually execute tasks, or do you prefer having separate best-in-class tools?

2 days ago
18· 100%37
r/socialmedia

Creators who have built an audience, I would love to hear from you!

I'm interested in hearing from creators who have built a business around their social media audience, whether it's been successful or not! I'm exploring the idea of becoming a behind the scenes, commercial operator for creators/influencers, and I want to understand what it's actually like to build a business as a creator, alongside the content and brand deals! Brands are making money from the audiences and communities creators have built, but how many creators are actually turning that attention into a sustainable business of their own? From the research I've been doing, it seems like loads of creators are spending hours making content every week and relying on brand deals, affiliate links and social media algorithms to keep money coming in. Having had experience building and running businesses myself, I know how much time and effort can go into building something. There's the product development, whether that be digital or physical, figuring out what people will actually buy, building sales funnels, creating memberships and managing all the operations. Now, I'm curious whether there's a gap for someone who can take some of that responsibility off a creator's hands. **So if you're a creator, I'd love to know:** * What's been the hardest part of turning your audience into money aside from brand deals? * Have you ever wanted to launch something but struggled to get it off the ground? * Is there anything on the business side you wish someone else could just take care of? * Do you enjoy running the business side of things, or would you rather focus on creating and have someone else handle it? ***I'm not trying to sell anything here!*** **I'm trying to understand what creators struggle with and whether this is a problem worth solving.** Would love to hear about your experiences, including if things that haven't worked!

2 days ago
617