Basically at this point, I don’t know how much brands are willing to pay. How do other creators charge? I want to know, I’m very curious. I have about 48k followers, with good reach.. almost 150-300k views per reel and i make food recipes content.
Can someone help me with this?
Agencies don’t wanna pay even half of the rates.
It’s really getting difficult to make money here 😭
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With food content at that reach, you should be charging a fair bit. Agencies will always lowball, especially if they sense you're unsure of your own value. Set a base rate and stick to it, or they'll keep chipping away.
I make recipe content too. I have 14k IG followers and this month I averaged around 250k views per video. My sponsored videos get way less views though and I’m hoping it gets better.
my account is 2 months new & I grew quick. I’ve done 5 brand deals so far and have ones lined up, this week I’ve landed $800 for a collab Instagram reel and $1,100 for an Instagram video syndicated to TikTok. Can you share what you’re charging?
Stop pricing off followers — price off views. At 150-300k per reel, a $15 CPM lands you around $225-450 a post, though food niches usually sit closer to $10-12. Agencies lowball because they take a cut and buy in bulk; your real rates come from direct brand deals with a one-page rate card and a media kit showing retention, not just reach. Hold the rate — brands negotiate down, never up.
I've been managing social media for a while now and now it feels like every platform wants something completely different. One week it's short videos then it's carousels then someone says posting less gets better reach every time I think I've figured something out it feels like the rules change again. The other night I was scrolling on my phone looking at accounts in my niche and I noticed the posts I actually stopped to read weren't the ones that looked the most polished they were the ones that felt like someone was sharing a real opinion or experience instead of trying to game the algorithm. It made me wonder if I've been spending too much time chasing what I think the platform wants instead of making content that people would care about even if there wasn't an algorithm involved. Has anyone else started shifting back toward that mindset or is it just me?
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