I think we're solving the wrong problem with AI content tools

Every new AI content tool seems to promise faster generation.

Faster captions. Faster scripts. Faster images. More posts.

But I'm starting to think content generation isn't even the biggest bottleneck for people managing social media.

It's everything surrounding it.

You research an idea in one place, draft somewhere else, send it for feedback, make revisions, schedule it, and then jump into another dashboard to see whether it performed.

And when something works, the context behind why it worked often gets lost.

I'm building a creator workflow product, so I'm particularly interested in this problem. But I don't want to assume everyone experiences it the same way.

For people actually managing social accounts:

Is producing the content still your biggest time sink, or has managing the entire process become worse?

I'd especially like to hear from people managing multiple brands or clients.