What is the problem with ads?

I’m not a meta employee, but I am curious what the discourse is on ads?

There are certain platforms that I completely agree with, TikTok specifically, 99% of artists who I talk to that paid for the promotion option on TikTok tell me the same thing which is that it’s the worst thing ever and a complete waste of money, I’ve personally never ran an ad on TikTok because even if it weren’t a scam I don’t know how effective I could see that being on such a fast paced scroll and go app, I feel like you’d have to drop a major bag for something like that to really make a difference

However, I HAVE ran ads on Instagram, targeted ones AND “suggested audience” ones, I’ll say without a shadow of a doubt the “Suggested Audience” option is a scam, you are going to get 100 followers but 90 of them follow 4000+ people and will never see a single one of your posts again, TARGETED ads however I’ve actually found quite a bit of success with in my niche, my idea of an ad “working” isn’t just the interaction jump and the followers it’s WHO is following you and how likely they are to continue supporting your content/music

The mass appeal theory is also very real, people are much more likely to pay attention to something with high engagement then they are to anything smaller.

consistent content and quality content will always reign supreme over any form of ads, trial reels also seem to be a massive cheat code a lot of people still somehow haven’t cracked yet, but I’m just super confused why people seem to be so against the idea of an artist running some ads.

lmk if I’m missing something though, I could definitely see it not being that great for certain niches

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Affectionate_Math412•1 day ago•1

Targeted ads can work if you're not just spraying and praying. The suggested audience option is basically a bot farm, I swear half those accounts are just ghost profiles that exist to follow people and never log in again.

The trial reels thing is interesting, I've seen a few people blow up from those without spending a dime. Seems like the algorithm gives them a decent push if the engagement is there.

I think the pushback comes from artists who treat ads like a magic button and then get mad when their lo-fi beat with a static image doesn't convert.

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the_half_spoon•about 24 hours ago•1

i'd separate paying to get a follow from paying to get someone to hear the music. a big follower number doesn't tell you if anybody stuck around for the song.

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