you know on ig and tiktok there are a lot of contents creators who just yap about random stuff. mostly funny random thoughts about lives or talking about hot takes in the world.
like those 20K followers, do they also monetize through their account? I am just curious and want to start doing it just for fun, first.
I know from a friend they get paid around 350€ per video with a focus on restaurants, hotels, beauty products etc. They also receive free accomodations, free meals (for up to 4 people) and free products on top of the fee for each video. They aren't able yet to monetize viewership and ad revenue from the platforms as it's not enabled in their country but they're easily making a living from the job despite that.
I have 1,000 followers and have made a couple hundred on a smaller brand deal. I produced one good video for them, and they used it on their accounts as well and kept hiring me. Free stuff is also a massive perk. I work a regular 9-5 now, so I cant dedicate much time to content creation now, and the deals have slowed.
One thing to mention is I post health content mixed with some random stuff. Nothing crazy just workout routines and meals, the brand was a pickleball paddle company, so it fit within my niche.
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lol most of them are just hoping to land a brand deal that's barely enough to cover their rent
Random yap accounts don’t. I do TikTok full time but I put in effort on my videos and they’re well edited and I get additional rewards and pretty high RPM. Been doing it full time since April.
People that just open their camera and yap about whatever’s on their mind don’t make any money.
People that me with niches and high quality editing do.
they do get paid with brand deals, or they get barter collabs, sometimes they can also a land a job, i am not sure about the platform paying for 20k followers on instagram .
Some do, but at 20K it’s usually small money. Platform payouts (TikTok’s creator program, Instagram bonuses when available) tend to pay very little for “random thoughts” content, since views don’t translate into much cash.
Most of the money at that size comes from small brand deals, affiliate links, or using the audience for something else, like a product, service, or getting noticed for jobs.
Starting for fun is honestly the best way. The people who last long enough to monetize are usually the ones who enjoy posting anyway.
I run social media for a charity here in the UK, and we regularly post content linking to parts of our website, event links for other organisations etc from our Facebook page. As of today (it didn't show up yesterday) we can only post 2 links a month without paying a fortune?! How is everyone getting round this or are we all needing to just fork out?
I feel like there is a lot of US content regardless of which platform from online.. it feels like we are just watching Americans...all the other countries are doing so much but none of it is show cased I dont know how it is relatable but this is really weird...90% of the the social I cosume is USA made content i dont understand why or how is it because the social media are mainly from US or just they are not universal...got to think about this and qusstion..let me know if you have felt the same... P.S. if this is illuminati please make me famous and money...
I've been managing social media for a while now and now it feels like every platform wants something completely different. One week it's short videos then it's carousels then someone says posting less gets better reach every time I think I've figured something out it feels like the rules change again. The other night I was scrolling on my phone looking at accounts in my niche and I noticed the posts I actually stopped to read weren't the ones that looked the most polished they were the ones that felt like someone was sharing a real opinion or experience instead of trying to game the algorithm. It made me wonder if I've been spending too much time chasing what I think the platform wants instead of making content that people would care about even if there wasn't an algorithm involved. Has anyone else started shifting back toward that mindset or is it just me?
This will sound absurd, but it’s completely true. A few months ago, I started selling ad space on my toilet with the goal to make $1,000,000. It started off as a joke and quickly became not a joke, with 25 major companies spending over $125,000 to purchase ad space. The series has gone completely viral and even got me on the news. I think it’s a fun story so I want to break it down here - why it’s working, what it’s like working with these brands, and how you could do something like this yourself. \*\*How it happened\*\* \- I got the idea from the Red Paperclip story: split my toilet into sections, put a price on each one, better spots cost more, and projection map every logo on with its own animation \- I made a fake demo with Microsoft Teams to test it. It blew up and brands flooded the comments, but none of them were serious, they just wanted the impressions \- So I manufactured the first real deal. I showed MoonPay all the other brands commenting, they said yes, and I used that yes as leverage to close everyone else \- I posted once a day for the first two weeks. Every video told viewers to tag companies, and the more companies joined, the more wanted in \- Then I switched to a flat fee that keeps going up, plus a King of The Throne top spot. So far 25 companies have bought in, spots from $1,000 to $17,000, over $125,000 total, and 100M+ views on my projection mapping videos **Why it's working** \- It's a good story. "Unemployed guy tries to make $1,000,000 from his toilet" is a lot catchier than "experienced marketer makes ads," even though both are true \- I'm the underdog, so the audience sees themselves in it and feels like they could do it too \- It's never been done and it can't be copied. People sell ad space on other things now, but there's only one toilet guy \- People actually want to watch these ads and cheer for the next one. That almost never happens \- The Quality Paradox: the video I spend 5 minutes on beats the one I spend 5 months on. People want the guy figuring it out, not the polished final product **What I learned from working with 30 brands** \- Every brand is different. The hands off ones let me do whatever I want, the hands on ones had specific messaging. I had more fun with the hands off ones \- $10,000 sounds insane for one video until you realize I'm the entire studio: idea, script, design, animation, VFX, marketing. A studio charges $100,000 for that, and the brand gets my audience on top of it **How you can do this too** \- Cold outreach doesn't land brand deals. It works for freelance clients, but brands come to you when you prove yourself \- Views aren't proof. Brands need to see the exact concept they're buying \- Make your own series that involves brands: remake logos, design merch, make fake products, whatever fits you. It has to be yours and you have to actually enjoy it \- Be your own agent. Half of me makes the videos, the other half fights to get them seen \- Take the long shots. I sent dozens of DMs and emails to news stations and media, 99% got ignored. Worst case is a minute of embarrassment, the upside is unlimited \- None of it works if it isn't unapologetically you Hope you enjoyed! Lmk if you have any questions
for people handling social media across multiple platforms, how do you keep everything manageable? between creating content, adapting creatives for different platforms, scheduling posts, checking analytics, and running paid campaigns, it seems like there's always another dashboard to check. do you use separate tools for each task, an all-in-one platform, or a mix of tools and spreadsheets? i'm curious which part of the workflow takes the most effort for you. is it creating content, keeping everything organised, understanding performance, or something else? would be interested to hear what your actual setup looks like, especially if you're doing this without a large team.
I’m finding it hard to create any sort of content that includes anything controversial because I’m worried I could get fired from my job, which I love. But it’s keeping me from growing because I don’t post the things I want to. But then I think most influencers have full time jobs as well? Idk what to do