Ed Sheeran song trending after backlash

So, as you have probably heard, Ed Sheeran got huge controversy last month for kicking Macklemore as his pre-act on the wish of Kraft because he did not like Macklemore saying „Free Palestine“ I think we are all aware of the Ed Sheeran backlash that happened a month ago.

I used to be a big Ed fan when I was a kid and I even went to one of his concerts in 2018. Ed seemed like a really great guy. But what I don‘t like are spineless rich people. And it seemed like so does the internet.

Even though nearly everyone was furios a few weeks ago, now they seem to have forgotten what happened and moved on.
Lately, there is trend blowing up on TikTok where creators firstly describe what the traits of their ideal partner would be and on the next slide they reveal they were actually describing their dog, cat, bsf… with following text: „I‘m so fckn sorry I just described my …“. That isn‘t bad itself but the sound being used is „Thinking out loud“ by Ed.

My question is:
Did Ed's PR or label team actively push and sponsor/pay influencers to boost (or even start) this trend to shift public sentiment and remember everyone of his good songs or is TikTok’s memory span really just that short?

分享

评论

J-Clash•about 9 hours ago•6

For sure he and his team will have been working hard to overcome the backlash.

But he was already working with a sizeable base, and many people won't even know what happened (or care.)

sweetbutcrazy•about 7 hours ago•2

The people who were outraged are a loud minority. The tour is going on normally and he had no drop in spotify streams, people never stopped listening to his music. Actually Pink who spoke out in support of him had her most successful month ever on streaming platforms because of it.

AutoModerator•about 9 hours ago•1

If this post doesn't follow the rules, please report it to the mods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

Boring-Surround2657•about 5 hours ago•1

It might just be a format people found easy to copy. I would not assume it was paid unless creators have said so

sumizeit•about 1 hour ago•1

honestly it's probably just TikTok's attention span being what it is. sounds are recycled constantly on there regardless of who's attached to them, and most people using "Thinking Out Loud" for that trend probably aren't even thinking about Ed at all, let alone the Macklemore thing. a coordinated PR push would be pretty easy to spot too, usually shows up as a cluster of big accounts posting within days of each other with suspiciously similar captions. this looks more organic/slow-build than that.

相关推荐

r/socialmedia

What's actually working on social media in 2026 that most marketers are still ignoring?

Social media keeps changing, and strategies that worked last year don't always deliver the same results today. For those managing social media accounts or growing a business, what's bringing you real engagement right now? Short-form videos, carousels, community building, or something else? I'd love to hear what's genuinely working for you, not just what's trending.

about 18 hours ago
13· 100%14
r/socialmedia

How do you guys find trending sounds, edits and content ideas?

Hey guys, just curious how you all keep up with trends on TikTok and Instagram? I'm talking trending sounds, cool transitions, editing styles, viral formats, UGC ideas etc. Do you use any specific websites, tools or accounts to find this stuff? Or is it literally just scrolling through TikTok and Reels until you find something? Trying to find a better way to spot trends early rather than when everyone's already doing them lol.

15 days ago
13· 100%12
r/socialmedia

I’ve worked in social/content for a few years now, and the biggest thing I’ve noticed recently is this

A lot of marketers are still making content for the version of social media that existed 4 years ago. Polished graphics. Perfect branding. Overplanned content calendars. Safe hooks. And then they wonder why nobody watches. Meanwhile the creators growing fastest are filming in their car, reacting to something they saw 10 minutes ago, and pulling 500k+ views with barely any editing. The gap between “professional looking” content and effective content has never been bigger. One thing that completely changed how I approach content was studying creators that are actively breaking through not the already famous ones with massive built in audiences. And once you start analyzing enough breakout posts, certain patterns become painfully obvious. Most viral content feels immediate. Not overproduced. Not corporate. Not “approved by 4 people in Slack.” Immediate. It feels like a real opinion, a real reaction, a real observation, a real emotion. That’s why reaction style content works so well right now. A contractor reacting to bad renovation videos. A fitness coach reacting to terrible workout advice. A marketer reacting to cringe ad campaigns. People don’t just want information anymore. They want perspective. Another thing I’ve noticed: most creators waste energy trying to be everywhere at once. TikTok. Reels. YouTube Shorts. LinkedIn. X. And they end up building nothing anywhere. The creators growing fastest usually dominate one format first. Because every platform rewards people who deeply understand pacing, hooks, audience behavior, and native style. You don’t learn that by spreading yourself thin. Also, almost nobody has a content creation problem anymore. They have a research problem. There’s already an insane amount of winning content patterns out there. The problem is most people study random viral posts, copy huge creators too late, chase trends after they peak, and miss why something actually worked. The fix is boring but it works: track creators suddenly blowing up, spot hooks repeating across platforms, notice formats migrating from TikTok to Reels to Shorts, and catch content styles gaining momentum before saturation. I’ve been using SHunt for exactly this. Not for inspiration just to see what’s gaining traction before it peaks. Once you see enough breakout content, you realize virality is way more pattern based than most people think.

5 months ago
13· 100%4
r/socialmedia

Followers don't automatically turn into sales, and I think the gap is usually on the website

Something I keep noticing with small brands: the Instagram or TikTok account feels alive. Real customers in the comments, try-on videos, people tagging the brand. Then you click through to the store and it's studio shots on a white background and nothing else. Everything that made you trust the brand stayed behind on the app. A few reasons I think followers convert worse than people expect: - The trust built on social doesn't travel with the click. People land on a product page that feels like a colder, different brand. - Most followers are there for the content, not to shop right now. A follow is closer to "I like this" than "I'll buy this." - The path from a post to the product is clumsy: link in bio, then the homepage, then searching for the thing they saw. - The proof people look for, real people actually wearing or using the product, lives on social and not where the buying decision happens. What seems to help is keeping some of that real content in front of people at the moment they're deciding, and making the jump from a post to the exact product as short as possible. Curious how others handle it. If you run social for a brand that sells online, do you bring your social content onto the website, or treat social purely as an awareness channel?

3 days ago
26
r/socialmedia

How are Fitness content creators feeling about the meta ai scrapping update?

Everyone I know is now leaving meta Photographers, artists, models, fitness bloggers, etc Nobody likes the new meta ai scrapping update. If someone was posting gym content like diet, routines, workouts, recipes etc where can we go now? I want something like Instagram so I can connect with other people who are into fitness. I’ve tried hevy, you can’t really discover new people Ryse is good but a bit limited Core circle is dead now Strava is for running and not as discoverable as I was wanting Where are we going? Is YouTube better now?

about 1 hour ago
11
r/socialmedia

Lower views on TikTok recently? And what’s your take on accounts with lower follower counts?

I posted a video on Monday that got a decent amount of engagement, however it’s been downhill since I tried posting again on Thursday. I don’t have a high follower count, that should’ve been hinted at based on my title. But normally if a video got low views, I’d try posting again anywhere between 2-3 tries on different days and it would eventually sort itself out. Apparently the low views have been complained about from other content creators and I’m not even at their level of popularity. You can say maybe it’s my content but I’d test it out on YouTube & the video did fine. I’ve had my account for a little over 3 months and I have 163 followers. 30+ followers were gained quickly over the past 2-4 days and not sure if that’s affecting my engagement, since I wonder if they’re bots. Some of these accounts don’t have content, just reposts and like stuff. I didn’t pay for followers, do you look down on accounts with low follower counts?

about 1 hour ago
03