Any tips on how to do Social Media Marketing?

Honest take: social is probably not your main problem. 2 guests in 2 months usually means people can't find you when they're actually booking. Fix that first.

Google Business Profile: claim it, add 30+ real photos, answer every review, and make sure the name, address and phone match everywhere. Then check you're listed on Booking.com and Google Hotels. Most small hotel bookings start with a search, not a scroll.

For social, room and decor photos get ignored because they're about the hotel, not the viewer. Short videos about the area do better: 'things to do within 10 minutes of here', a morning walk to the best local breakfast spot, what a guest actually does on a 2-day stay. Open with the hook in the first second, put your hotel in the last few seconds. Post consistently for a month or two before judging it.

Also ask past guests for reviews today. That's the cheapest lever you have.

Start by asking your two guests how they found you, or check the source report on your booking platform. Whatever channel shows up is where your money comes from. Then compare your nightly rate with three or four similar hotels nearby on Booking.com. If you're clearly pricier for the same room, or your photos are older than theirs, that alone can explain an empty calendar. Decorations won't help anyone who never sees the listing.

I would make sure to show up where intent already exists, Google, Google Maps, Airbnb, booking sites. For a small hotel, a complete profile with some fresh reviews will probably out earn all your social posts.

This is so cool! But it's likely you need a marketing plan.
Where are you located? Is your hotel in a tourist area? What is the population of the area/town/city where the hotel is located? Why do people come to this (let's call it a town) Do you have major sports events going on? local high school or college events? There are so many questions to ask. Is this a business area? You have lots of options. Are you located near any restaurants or local activities?

Details and clarity with transparency are need to give you great ideas. Do you guys offer food as part of your service?
I'll stop with the questions, but having a hotel/motel.

I just can't give you real help without more details. :)

For a small hotel I'd put social second for now. Most guests find a hotel through Google Maps, Booking or Tripadvisor, so the first job is making those listings strong: lots of recent photos of the rooms and the view, a reply to every review, and correct prices and contact info. Low reach on a new social account is normal, so I wouldn't judge it yet. What tends to work for small hotels is showing the area as much as the rooms, like the breakfast, the street, a nearby beach or restaurant, because people look up the place before they look up the hotel. Also ask the guests you do get to tag you and leave a review before they check out. Two guests every two months sounds like a visibility problem more than a content one.

Social media is probably the wrong place to put most of the effort for a small hotel. People don't find a hotel by scrolling TikTok. They search Google Maps or Booking for the town and the dates they need, and if you're not there, almost nobody looking for a room will see you, no matter how good the posts are. Not to mention that it's really hard for a hotel to go viral on socials.

Start with a free Google Business Profile with real photos and prices, and ask every past guest to leave a review. Then list on Booking and maybe Airbnb.

the best way is get your hands dirty by being really practical: try something on social media. see if it works. try something slightly or radically different. see if that works. and over time you will know what works best from your personal experience of trying and sometimes succeeding, sometimes not. i'm guessing it can feel very scary to be a small business owner taking risks, but you need to spend money to make money and take risks to see gains. plus the risks will go down as you learn more

Honestly, I’d worry less about social media right now and more about places where people are already looking for a hotel. Google Business Profile, Google Maps, Booking.com, Expedia, TripAdvisor, etc.

I’d also compare your listing to nearby hotels. Photos, reviews, price, location, and how easy it is to book matter a ton. Also ask why people come to your area in the first place. Weddings, hospitals, events, business travel, tourism, visiting family. Market around those reasons instead of just posting room photos.

And if your dad is spending a lot decorating for holidays, I’d probably redirect some of that money into better photos, reviews, and local partnerships.

If you post the hotel website/listing, people could probably give you much more useful feedback.

Social media is probably not the problem, people book hotels by searching, not scrolling. Set up a free Google Business profile with good photos and ask past guests for reviews, then list on booking sites so travelers can actually find you.

Focus on Google Maps and booking sites first. they attract people already looking for hotels.