Everyone on social media wants more eyes on their posts and content.
But have you ever stopped to think: is it actually worth it?
Especially when you're not trying to make money from it, directly or indirectly.
What's the real motivation behind wanting more likes, views, and followers?
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This came up this week while we were talking about November. The client was running through their Black Friday plans out loud, offers changing across the weekend, Stories going up as things sell out, comments needing fast replies. Then they said, so you will be around that weekend to cover it live, right, as if it was already agreed. It was not agreed. It was not in the retainer, it was not in any message, and we had never talked about holiday coverage at all. My retainer covers scheduled posts and replies inside weekday hours. Live weekend coverage through a holiday is a different job. I did not want to sound difficult, so I laid out what I could actually do. Everything that can be planned can be written and scheduled before Thanksgiving. I can set two reply windows a day that weekend to check comments and flag anything urgent. If they want someone watching all day and posting changes live, that needs to be a separate add on with a set rate and one named person on their side who can approve changes fast. They went quiet for a bit, then said they had honestly just assumed social coverage meant all of it, all the time, especially on the biggest sales weekend. I get why they assumed it. From the outside it just looks like posts appearing. From my side it is being on call for four days over a holiday with no backup and no agreed end time. We ended up scheduling most of it in advance, which is what should have happened anyway. The live part is still being decided. How do you handle holiday coverage? Is it built into your retainer, a paid add on, or a hard no, and when do you bring it up so it does not land like this in late October?
meta launched this in march, paying creators with existing followings on tiktok, instagram or youtube up to a few thousand dollars a month just to also post video on facebook. one reddit thread about it had a comment that stuck with me, someone said it plainly, looks like facebook is trying hard to pull creators away from tiktok and youtube, which is basically the whole strategy stated out loud the response from creators who actually tried it wasnt great. one person said they made ten cents off 275 thousand views. another with over 300 thousand followers said most posts were only getting 20 to 30 reactions total. the money is there upfront but the distribution once youre in doesnt match the size of the audience youre bringing over theres history here too that a few people brought up, facebook ran a gaming creator program back in 2018 that worked fine at first and then quietly got worse once payments dropped. people arent just being cautious for no reason, theyve seen this exact move from this exact platform before still, free money for cross posting something you already made is hard to say no to even with all that in mind, the actual math is going to be different depending on account size if facebook offered you this tomorrow, would the reach numbers above be enough to make you say no
I think posting every day is overrated for small accounts. Three posts a week that each have a real hook seem to beat seven rushed ones, and you don't burn out by week three. Daily posting mostly works for people who already have a system or a team. For everyone else it trains you to post filler. Change my mind: has daily posting actually worked for you, and on which platform?
I been flagged about posting comments or say thing and now three of my accounts were banned on Instagram
And maybe they have other content with all of those things going for them, but I’ve noticed some people get SO many views on certain posts. There’s someone who follows me & we have the same niche, but they just posted a video that got \~1k views in the first hour. But a little over 30 likes, is it maybe the retention rate? I get salty because it feels like the opposite for me: maybe my average video has a little over 1k views after the first day, but 100+ likes and a decent amount of shares/saves/reposts to reflect that. I try to follow the ideal posting times too, I mean I have a few videos that have gotten thousands of views. But these specific people have back-to-back videos with A LOT of views but maybe the other kinds of engagement were lower compared to my content with less views. TBH it feels like luck to an extent..
I recently deleted all of my content off Instagram and transferred it over to Cara. I know what it can take to get more traction to some extent, I grew somewhat familiar with building up connections but I guess I mainly got used to doing so on Instagram and especially when its the type of platform most people use in general, I'm a bit stumped now that I'm back to 0 on a platform I'm only starting to use now. I guess my main curiosity is for those of you who post your art/anything on Cara, how did you go about reaching people to build a following? How do you build your connections? (I do understand that posting consistently of course will play a big part) This is my account currently if you're wondering about what content I'm trying to rebuild an audience for: [https://cara.app/karmalostashoulder](https://cara.app/karmalostashoulder) It's quite a variety of things, I started with illustrations, now it's a mix of content for an animation series I'm working on and a lot of voice acting