Facebook is offering creators from tiktok and youtube real money to post there and the reaction has been rough

meta launched this in march, paying creators with existing followings on tiktok, instagram or youtube up to a few thousand dollars a month just to also post video on facebook. one reddit thread about it had a comment that stuck with me, someone said it plainly, looks like facebook is trying hard to pull creators away from tiktok and youtube, which is basically the whole strategy stated out loud

the response from creators who actually tried it wasnt great. one person said they made ten cents off 275 thousand views. another with over 300 thousand followers said most posts were only getting 20 to 30 reactions total. the money is there upfront but the distribution once youre in doesnt match the size of the audience youre bringing over

theres history here too that a few people brought up, facebook ran a gaming creator program back in 2018 that worked fine at first and then quietly got worse once payments dropped. people arent just being cautious for no reason, theyve seen this exact move from this exact platform before

still, free money for cross posting something you already made is hard to say no to even with all that in mind, the actual math is going to be different depending on account size

if facebook offered you this tomorrow, would the reach numbers above be enough to make you say no

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Comments

k4554ndr4•about 2 months ago•16

If it's the Breakthrough Bonus, I completed my three months at the end of last year. Made $5,000 a month and posted my entire TikTok library on FB within those three months, a total of 250-280 videos. I don't see any downsides to giving it a shot.

AdministrationNo2327•about 2 months ago•6

trusting meta in anything in 2026 is like walking into a pervert's house and hoping he wont make a move on you

arb7721•about 2 months ago•3

Meta isn’t to be trusted. I know many creators that are demonetized after a while for vague reasons. They lure you in the beginning then they pull off their vague guidelines to limit the reach.

Broad-Assumption-39•about 2 months ago•2

Facebook is definitely the worst platform for any creator. Had a page with 130k followers, which they shut down after 10 years for vague reasons. They don't want you to have the reach they can't cash on. 1000s of pages were shut down like this. I have a channel on YT with decent amount of followers and I would never take a chance with FB. They are greedy crooks drunk on power...

evacarterxxx•about 2 months ago•2

I’d still test it if the content is already made, but I wouldn’t treat the upfront payment as proof that Facebook can build a useful audience. I’d compare reach, watch time and actual follower growth for a month—the extra platform is only worth it if the cross-posting workflow stays genuinely low-effort.

GrillinFool•about 2 months ago•2

So I have done this program twice. The first time I was making $1500/month for 3 months. The program ended for me and I went from tens of thousands of views per video to 20-30. I only post stuff from IG that gets cross posted to FB because it’s a complete waste of time. They started the bonus program up again and I started posting a lot. This time my views were garbage. I’m back to just posting from IG to FB. Just a waste of time. Oh, 260k followers on FB.

For reference, I have 16k followers on X. I get like 200-400 times the engagement on X.

Full_Collar9026•about 2 months ago•2

facebook will humble you real quick. ten cents doesn't even cover the emotional damage of seeing a 300k audience turn into 20 confused likes.

ped-revuar-in•about 2 months ago•1

This has been out for almost an year now

juggernautsong•about 2 months ago•1

I have about 113k followers on Instagram and made $1k a month over three months with the creator bonus on Facebook once they offered it to me. I have thousands of original content videos on Instagram so I just posted that old content onto Facebook. It was some easy cash. They had other bonuses too so I made a few hundred extra bucks with that. Now that the three month creator fast track bonuses are over, it truly doesn't pay much per video and they mostly push my content to low-paying countries, but I'll take an extra $5-100 bucks a month where I can get it. I'm still getting high views and like counts, though the engagement percentage is pretty low (I'll get 550k views with 2k likes or something). I have a full-time job outside of my social media so it's really just a bonus for me and I'm not too concerned about the numbers.

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