Facebook limited my business page to 2 link posts a month, then counted a post that didn't even have a link

Eventually they're going to constrain everything so much that an alternative is going to have to arise. Pigs get fat. Hogs get butchered.

I’m running into something very similar, and it’s honestly changed the way I’m using Facebook completely.

For years my Page was basically my main traffic source. I would post a travel deal, put the external link directly in the caption, and people could go straight to my website. I already knew Facebook would reduce the reach because I was sending people outside the Meta ecosystem, but at least the option was there.

Then last week everything suddenly became much more restrictive. I also tried putting links in the comments, which worked for a while, but after using that method repeatedly some of the links started appearing greyed out and were no longer clickable. So technically the comment was still there, but it was useless for sending traffic.

At the same time I’ve been growing my own Facebook groups, and strangely enough I currently have much more freedom there. I can post external links normally and I’m often getting better engagement than on my Page.

So I’ve basically changed my funnel from:

Page → Website

to:

Page → Facebook Group → Website

On the Page I now tell people that the full deal/link is inside the group. Facebook is obviously much happier sending somebody to another Facebook destination, and once they are in the group I can share the external website link normally.

For me this is much better than using ManyChat, asking everyone to comment a keyword, or constantly sending people to “link in bio.”

The frustrating part is that I’ve spent thousands over the years building my Page to almost 48,000 followers, yet some posts are now reaching only around 200 people organically. Paying €43/month just to get a blue check and a handful of extra link posts doesn’t make much sense to me either.

If this continues, I think Pages will mainly become an acquisition tool for me, while the groups become the actual community and traffic source.

So if anyone here is in the same situation, my advice would be: start building one or two groups connected to your Page while you still can. At least then you’re not completely dependent on Page distribution every time Meta changes the rules.

I had the same issue, and have changed my funneling to avoid Meta's greed which will only make creaters decrease their reliance on Meta.

Same frustration on YouTube Shorts, TikTok and Reels — links just aren't clickable there, so everything becomes "link in bio".

Full disclosure, I'm building a tool around this ( linkifythis.com ): you say or show a short code instead of a URL, and each video gets its own page. It won't get around Facebook's "link-like content" check, though — from what support told you, any "go visit" wording seems to count. Where it helps is places links can't be clicked at all: short videos, podcasts, flyers.

The Page → Group → Website route above sounds like the best workaround for Facebook specifically.

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