i helped him go from a few thousand views to 100k+. now he hates what we make.

They need fo figure out what the end goal is. Its not about what they want, its about what gets the job done.

As a videographer, I get where he's coming from. It entirely depends on the purpose of it. If this is a creative outlet for him then make it that. Spend the energy on creativity.

If it's a job then you need to grow an audience, and that 'visual creativity' takes a back seat.

If he wants both then he's going to need a team, so that he can focus on what he loves (cinematography) and someone else can take the reigns on content direction.

Not entirely comparable, but I‘m building my own author account - and there’s a very similar balance there, because I‘m writing in a genre that’s not trending.

Thing is, I could work out how to write a trending book and how to sell it. But it wouldn’t make me happy. Now, it’s a struggle to even find readers at all. But every time I do…it’s so worth it. And those readers are mostly loving my book.

So what’s the plan? Long-term success. It‘ll probably take 10-15 books before I have a chance to live from this. Right now I don’t even break even (not even close). Even moderate success is easily 5-10 years away.

But that’s where I‘m heading. Figuring out how to reach readers in my niche, improving my craft and understanding NOT what the masses of readers want, but what MY readers want - both in the books I write and the marketing I do.

Is this hard some days? Absolutely. But to me, it’s worth it. And you can absolutely optimize beyond “what’s trending” and focus on “what’s reaching YOUR audience“. You just have to be very aware that it’s a long road.

You have to be clear with your goals. For example in your whole post you don't mention what he is trying to achieve. Is he a videographer trying to get more clients to hire him to direct short movies? That's the thing you have to figure out.

Being able to scale views like you did is an amazing skill but it needs a purpose.

If your client is trying to be an influence that's powerful. If your client is trying to connect with people who would hire him for his experience and you're showing none of that and making his profile seen by a mainstream audience rather than his niche then that's a disservice.
So it really depends what he is trying to achieve and that's the first thing to determine to create the content with that goal in mind.

(I'm not able to make 100k videos)

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