Facebook pages get 2 link posts a month now and the link in the first comment counts too

meta started testing this in december and widened it in september when meta one for business launched. a facebook page without a paid plan gets two posts or comments with a link per month. publisher pages are exempt

the comments part is the big one. several write ups that went through facebooks help page on links in page posts and comments say a link in the first comment now uses the same allowance. that was the standard workaround for years. back in february, when the test was smaller, social media examiner reported comment links as unlimited, so this looks like a change

what doesnt count: extra links in the comments under a post that already has a link, links to facebook, instagram, whatsapp or threads, facebook affiliate partnership links, and anything inside an ad

more links come with the paid meta one plans, unlimited only on the top one

metas own widely viewed content report already had posts with an outside link at 1.3 percent of us views in q1, down from 9.8 percent in 2022. so links were barely getting seen before this

my guess is a lot of small business pages just stop posting links and push people to the bio or a dm instead

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sumizeit•16 days ago•1

yeah this tracks with what I've been seeing, link reach has been garbage for years anyway so this just makes it official policy instead of an algorithm thing. the bio/DM workaround works but honestly linktree or just pinning a comment with "link in bio" trains your audience to go look there, which is extra friction most people won't bother with. might be worth testing if driving traffic through stories instead eats into your 2 post allowance since stories links seem to get treated differently half the time.

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