Hot take: most small accounts don't need more followers, they need a reason for the ones they have to come back

Mostly agree, with one caveat for local businesses: at 300 followers a lot of them are friends and family, not people who'd ever buy, so some reach chasing is fair early on. The series idea still works for both though. A recurring format like a weekly before and after, or answering one real customer question every Tuesday, gives the right people a reason to come back, and it's way easier to make consistently because you aren't reinventing the post every time.

That 1 in 10 cutoff feels too precise for something you cannot really measure. Repeat commenters or people asking for the next part would give you a clearer signal that the recurring format is working.

Yes, focusing for reach first works. For one of our accounts, we kept following a colour, image and content theme, basically building a brand look and creating a reach. It created a signature style and an instant recall value. And it worked. Now people associate the style and colour scheme with the brand and even the content writing style. So creating and sticking to one identify can work for finding the right audience and increasing the reach. However, with forever changing algorithm these things vary from brand to brand.

Would love to know more on this.

Theres other reasons like getting to 1k for live gifts if you havent already got it. 1k for the music thing you can make money off. Video gifts at 10k so yeah maybe after that point you are better to focus on your content

the series thing worked for a client of ours but only once we put it on the calendar as a fixed slot, same day every week. the moment it was 'whenever we have time' it died in a month lol

I think there's a lot of truth to this. It's easy to get caught up in follower counts, especially when you're managing a smaller channel.

I've been experimenting with different types of music and animated videos, and I'm starting to think that giving viewers something recognizable to return for is just as important as reaching new people.

A thousand followers who actually look forward to your next upload seem much more valuable than ten thousand who barely remember following you.

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agree, and brands notice it too. a page of 800 with a clear reason to come back (a weekly series, a recurring question, a format people expect) reads stronger than a big page of random posts. pick one thing your followers can count on every week, then judge growth after a month of it