Planning posts ahead

Do you plan a month at a time, or work week by week? A monthly plan seems easier to manage, but leaves less room for current topics. Which works better for you?

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Difficult-Beyond5764•about 23 hours ago•1

I plan week by week but fix the slots: new videos go out at 5pm my time, reposts of older ones at 10pm. That leaves room for current stuff. Do you leave open slots in the monthly plan?

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PixelandPlywood•1 day ago•1

It depends on your industry but as a marketing company I do monthly. It would be a lot of bouncing around for me otherwise. If you have weekly specials or something that calls for a weekly schedule that makes sense, but monthly is much easier to manage as you said.

avatar0027•1 day ago•1

i do a loose month outline but only lock the next 1-2 weeks. keeps room to react to whatever's trending without rewriting everything. batch the filming/design in one sitting and schedule it from there

Daniel_Hypercape•about 20 hours ago•1

I ended up doing both, just at different levels of detail.

The month gets themes and the few fixed dates that matter: launches, holidays, anything that needs shooting or design ahead of time. The week gets the actual posts. That way the production-heavy stuff is never a last-minute scramble, but there's still room to swap a post when something relevant comes up.

Two things made it work:

  • Leave one or two open slots each week on purpose. If nothing timely happens, fill them from a small backlog of evergreen ideas.
  • Plan by format, not just topic. Knowing "Tuesday is a short how-to video" makes batching filming much easier than a list of topics.

If you're solo, monthly planning with everything locked tends to break the first time you get busy, so I'd keep the plan loose and the next week tight.

Buui-Mindfulness•about 19 hours ago•1

I'd plan the main content monthly but leave room each week for trends and spontaneous posts. 

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