Ed Sheeran song trending after backlash

So, as you have probably heard, Ed Sheeran got huge controversy last month for kicking Macklemore as his pre-act on the wish of Kraft because he did not like Macklemore saying „Free Palestine“ I think we are all aware of the Ed Sheeran backlash that happened a month ago.

I used to be a big Ed fan when I was a kid and I even went to one of his concerts in 2018. Ed seemed like a really great guy. But what I don‘t like are spineless rich people. And it seemed like so does the internet.

Even though nearly everyone was furios a few weeks ago, now they seem to have forgotten what happened and moved on.
Lately, there is trend blowing up on TikTok where creators firstly describe what the traits of their ideal partner would be and on the next slide they reveal they were actually describing their dog, cat, bsf… with following text: „I‘m so fckn sorry I just described my …“. That isn‘t bad itself but the sound being used is „Thinking out loud“ by Ed.

My question is:
Did Ed's PR or label team actively push and sponsor/pay influencers to boost (or even start) this trend to shift public sentiment and remember everyone of his good songs or is TikTok’s memory span really just that short?

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Comments

J-Clash•about 8 hours ago•8

For sure he and his team will have been working hard to overcome the backlash.

But he was already working with a sizeable base, and many people won't even know what happened (or care.)

sweetbutcrazy•about 6 hours ago•2

The people who were outraged are a loud minority. The tour is going on normally and he had no drop in spotify streams, people never stopped listening to his music. Actually Pink who spoke out in support of him had her most successful month ever on streaming platforms because of it.

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Boring-Surround2657•about 4 hours ago•1

It might just be a format people found easy to copy. I would not assume it was paid unless creators have said so

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