Consistency doesn't guarantee result

Ran a small candle brand to about 12k on IG and growth was never a straight line. First year I posted 3-4 times a week on a schedule and it was basically flat. Then one behind the scenes reel of a pour going sideways did more in two days than the previous six months combined. Wrong video, right timing.

What changed it for me wasn't posting more, it was dropping the promo posts. Nobody follows a candle page for a weekend sale. They follow for the messy stuff, wick tests, failed scent throws, my cat sitting on the shipping boxes. My guess is the dentist is posting services and smiling at the camera, which is exactly what people scroll past.

Consistency still matters, just not as a growth tactic. It keeps you in the game so the one post that hits can find you. I'd look at what that other store posts that people save and share, not how often anyone posts.

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Of course not.

But compare what the local dentist posts vs when the other store posts. Observe the differences in quality, location, services, and delivery.

I wonder if patients find those posts useful when they have a question, even without following.

That’s the frustrating part of social media: consistency gets you in the game, but timing, reach, and a little luck decide who gets seen. One viral post can outperform a year of steady work, but your consistency still matters when the right audience finds you.

Consistency is just part of the equation.
I don't know what you're doing so I can't critique but here is what I do know about any profession.

The content has to be informative, not selling or always promoting. We use what we refer to as Selling without selling.

What that means is people don't like to be sold or preached to. They want to be educated/informed. Why? Because it allows them to decide if they want to join, sign up, or buy or not.

But you won't get there until the visitor or viewer of your content has the right kind of experience. Everything he or she sees, reads and/or watches should make them feel good about you. That builds trust. And, people won't buy anything unless they trust you and your content.

Final Note:
People are visual and first impressions count more than you may realize. If they see a post or visit your social media or website, they should be instantly impressed. Saying things to themselves or thinking, Wow, I like this. That sets the tone for how they will skim your content. So make sure you put some real effort into how things look as well

Hope that makes sense