6 weeks after launch, 50 customers in. some stuff we learned about small accounts blowing up

I posted here a while back about Followlly, the thing we were building to figure out what to film next based on numbers instead of gut feeling. A bunch of you left good feedback so I figured I owe you an update.

Short version of what it does now: it watches TikTok and Reels in your niche, catches videos that did way better than that creator usually does, tries to explain why (hook, length, sound, how it's structured) and turns that into a script for your account. It also compares your own videos against your own videos at the same age, so something posted 6 hours ago doesn't look like a flop next to stuff that's been up for weeks. People seem to like that part more than I expected. You just connect by handle, no passwords.

We crossed 50 customers last week, which honestly I didn't expect this fast.

Last time some of you called out real problems, and fair enough, you were right. One person said a tool like this just teaches everyone to copy each other. That one stung a bit, so now it pulls out the mechanic of a video (like a then-vs-now reveal or a mistake-and-fix format) and drops the topic and wording completely. Someone else noticed a video's own views were counted in the "usual" number it was being compared to, which made everything look better than it was. Fixed that. We also added "based on N videos" so you can see when a number is sitting on a tiny sample, and videos under a day old now get a "new" tag instead of showing crazy views-per-day.

The thing I keep coming back to though is the data. We track a bunch of niches every week and small accounts blow up way more often than you'd think. This month we saw around 20 videos that got 100x to 2000x more views than the account had followers. One skincare account with 2.9k followers got 2.8M views on a video about toner. Toner.

Also "keep it short" doesn't really hold up right now, at least in beauty. 3 out of 4 of the top videos there are over a minute, median is around 2 and a half minutes. And trending sounds matter less than everyone says. In fitness 96% of views this week went to videos with just original audio or a voiceover. The fastest growing one doesn't even have a caption lol.

So my takeaway so far is the first couple seconds and whether people stick around matter way more than follower count or what song you picked.

Next up is better coverage for niches outside beauty and fitness, and a weekly email with breakouts in your niche. There's also a free niche check on the site if you want to poke at it, no signup.

Curious though, what's the biggest gap you've had between your follower count and views on one video?

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Shoddy_Ice_9850•about 19 hours ago•OP•1

If somebody interested, you can try it. Followlly.com

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