Can You Get YouTube Sponsorships Before Joining YPP?

Yes, you can arrange a direct YouTube sponsorship with a brand before joining the YouTube Partner Program; access to YouTube's Creator Partnerships tools has separate eligibility rules. Direct contact does not remove YouTube's paid-promotion disclosure requirements.

| Route or requirement | Number or example | What it means | | --- | --- | --- | | Expanded YPP, where available | 500 subscribers + other requirements | Early feature access; not full ad eligibility | | Full ad-revenue YPP route | 1,000 subscribers + 4,000 public watch hours | Alternative Shorts route also exists | | Direct brand agreement | Example: one sponsored video | No tool-access threshold stated for direct contact | | Paid promotion declaration | One paid-promotion checkbox per applicable video | Disclosure still applies |

YouTube's YPP overview lists the full watch-hours route as 1,000 subscribers and 4,000 valid public watch hours in the last 12 months, or 10 million valid public Shorts views in 90 days. Expanded YPP requires more than 500 subscribers alone, including activity and watch-time or Shorts criteria, and varies by region. These are platform-program thresholds, not suggested minimums for approaching a sponsor. Check the Creator Partnerships page and your own Studio for current country, age and policy requirements.

Example brand question: "I can produce one relevant video for this audience. Please confirm the deliverable, intended use, review dates and payment terms; I will also mark the paid promotion in YouTube and disclose the relationship in the content."

How did your first brand contact you?

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