You can limit a LinkedIn Page post to a specific audience, but only if more than 300 of your followers match it

Ran into this while setting up audience-limited posts on a LinkedIn company page, so sharing in case it saves someone the confusion.

LinkedIn lets a Page post go to a subset of your followers instead of all of them: by location, language, job function, seniority, industry or company size. It's basically organic targeting, and it's handy if you post in two languages or only sell in some countries.

The catch: the combination you pick has to match more than 300 of your Page's followers. Below that, LinkedIn won't send it to the smaller group. We were publishing through LinkedIn's API and the post was rejected outright rather than quietly going to everyone. On a newer Page, almost any two stacked filters fall under the line.

What worked for us:

• Use one filter, not several. Location on its own clears 300 far more often than location plus seniority.
• Look at your follower demographics first (Page analytics, Followers) so you know which filters actually have the numbers before you write the post.
• If you can't clear it, post to everyone and write the first line for the people you want. The first line decides who stops scrolling anyway.

Has anyone found a good way to reach a small slice of followers on LinkedIn without hitting that floor?