Scrolling and reading people's bio on Linkedin, Facebook and some here
Amazing how many "coaches", "life coaches", business coach, leadership coach, career coach, mindset coach, sales coach, branding coach, social media coach, health and wellness coach.
Where did all these people get qualified to be a "coach"?
Life experience? or sounded good on the Bio?
All those coaches could probably use some coaching
Grifters taking advantage of impostor syndrome. We’d probably need to remedy that if we want to get these coaches out of the way spewing feel-good slogans that belong on pillows.
I may be wrong but it seems to me there is a major increase in scams. Seems like it’s everywhere, people trying to make a quick buck.
A long list of coaching titles with no mention of training would make me cautious. In many places, 'coach' isn't a protected title, so I'd want to know whether their training included supervised practice or just a certificate for attending.
Market isn't saturated yet and there are oh so many niches to target and work through as your own boss. On one hand yeah - these people aren't the best, and they seldom are. On the other hand it's just folks trying to make more meaningful work for themselves.
It's not really that different from being a consultant.
Ex: me a media and web guy. Plenty of folks better than me at all of it isn't going to stop me from doing it... though I do not fashion myself a "coach" which is where the cringe comes in.
I’m a new real estate agent coach. Ten plus years experience. Former 20 year HS teacher and 25 year high school basketball coach. - I may not be qualified. 😂😂
honestly most of it is self anointed. there's no license needed to slap "coach" in your bio, so anyone who's read a few books or had one good year decides they're qualified to teach others. the real tell is asking what results they've actually gotten for other people, not themselves. if they can't point to specific people they've helped, it's just a nicer sounding job title for unemployed.
its just they saw a person of their league following that title and then they all started doing it. I have seen this exact trend over linkedin tbh with some of folks i hv been following doing the same. Well good thing is they are not in my list now.
Those who can't coach.
Okay maybe the saying is teach, but teaching requires a mountain of degrees and qualification and training.
A mentor running a multi million pound business has my attention, a coach selling a course is just a salesman.
And the coaches are also seeing coaches.
I've just watched this docu 'Louis Theroux: Inside the Manosphere' on Netflix that dived into a truly dark corner of the internet a.k.a *the manosphere.* It is honestly shocking to see how social media has let men with deeply misogynistic, oppressive views build such massive platforms. Plus, a lot of these creators have audiences made up of minors. Do we need stricter age restrictions on social media to protect younger users? This is genuinely corruption. How might this affect the next generation of men? And more importantly, how do we push back against it?
For years I tried being original, filming quality content, building an audience the right way, doing everything the big creator coaches were telling me. You know what that got me? Like $8 after months of effort. I also wasted way more than that trying to buy engagement. Don't do it. Complete waste. Here's what I did instead. I stopped trying to be unique and started actually studying what was already working. Not in a vague way. I mean I spent real time tracking what was getting pushed in my niche, what formats were showing up over and over, what kinds of videos the algorithm was clearly rewarding right now. Then I made my version of that. Use SocialHunt for a lot of this now because manually scrolling for hours trying to spot patterns is a full time job on its own. Also use vidIQ for the YouTube side of things. There's a smaller tool called Tikmatics that catches TikTok format and audio trends really early before they hit everywhere, barely anyone uses it. I also figured out that a ton of the reels blowing up were using comment triggers. Saying "comment this word and I'll send you something" in the caption or on screen. Since everyone doing well was doing this, competing without it was fighting with one hand tied behind your back. Started doing it on every post. Views started coming in. Some reels crossing 20K, a few hitting 50K to 500K. Eventually got a DM from a brand outreach coordinator. They paid me to mention a product in a video. Hit $5K in a single month from brand deals. Problem was I was spending way too much time going back and forth on emails just to get paid. Lots of scammers too. Always ask for 50% upfront. Never trust otherwise. Couldn't break past $5K for a while. Then I saw a similar account selling a digital guide on how to make videos like theirs. Thought it was stupid at first. Why would someone watching your content buy a guide from you? Felt backwards. But I stopped trying to reinvent things so I did it anyway. About 10 posts a month went to sponsors. The other 20 promoted my own guide. Mentioned it in descriptions, told people to comment for a free version, then upselled from there. Somehow it worked. When you're pulling millions of views a month even a tiny percentage buying a $20 guide adds up fast. Sold 300+ copies the first month. Also put affiliate links inside the guide for tools I actually use and started collecting commissions from that too. Monthly income from this Instagram hit $12K. Happy to answer questions if anyone has them. // UPDATE After the original post took off I got flooded with messages. Here's what happened since. A bunch of people suggested I upload the same reels directly to YouTube Shorts right after posting. They were right. Reach started slow but some videos are now crossing 100K views there. The best part is I can offer that reach to existing sponsors as bonus distribution without making a separate video. Easy upsell. I don't use post schedulers. My income depends on this now and I don't want to test anything that might break it. Last time I tried one my reach took a hit. For people asking to see examples without me exposing my niche, just search "would you rather" or "Reddit stories" or "texting stories" on Instagram or YouTube Shorts. That's the format. You'll see it everywhere. That covers most of what people were asking. Drop anything I missed below.
Everyone talks about "boosting engagement" but nobody actually breaks down what that means practically. Likes, comments, shares, clicks they all count differently and yet most people treat them the same. From what I have seen comments carry the most weight both for the algorithm and for actual human memory. When someone leaves a genuinely thoughtful comment I remember their name way longer than whoever wrote the original post. Is that just me or does anyone else experience linkedIn that way?
So I've been applying for almost 2 weeks now, and I still can't get to the next stage. And i think my portfolio is the problem. If you have time, pls check my portfolio and tell me whats wrong and whats needed to be improved. Here's my portfolio: [https://portfolio-smm-git-main-220000001074s-projects.vercel.app/](https://portfolio-smm-git-main-220000001074s-projects.vercel.app/)
Basically at this point, I don’t know how much brands are willing to pay. How do other creators charge? I want to know, I’m very curious. I have about 48k followers, with good reach.. almost 150-300k views per reel and i make food recipes content. Can someone help me with this? Agencies don’t wanna pay even half of the rates. It’s really getting difficult to make money here 😭
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