How to Approve Social Posts before Publishing - TikTok, etc.

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Direct access to the account and approving every post before it publishes don't really go together. If students are logged into the school account, nothing stops them hitting post themselves, so who actually holds the password? I'd want to see how that approval step works in practice before believing it's simple.

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TikTok has no native approval queue, so the only real way to stop a post going live is to keep the login with staff. The low-friction version I'd set up: students film and edit in TikTok or CapCut, save the video to their camera roll, and drop it in a shared Drive or Teams folder with the caption in the file name. You review that folder twice a week and post the approved ones yourself from a school phone. That's one extra step for students, and nobody outside staff ever touches the account. If the folder gets messy, a scheduler with roles is the next step: students get an editor seat that can only submit drafts, and an admin approves before anything is scheduled. Full disclosure: I'm the founder of Nimply, so weigh that. It works that way and supports TikTok, but the folder route costs nothing and may be all you need.

I love the idea of letting students take the lead on creating content! I manage TikTok accounts, and my biggest concern would actually be giving multiple students direct access to the school’s account, especially without a reliable approval process.
Unfortunately, TikTok doesn’t have a standard built-in workflow where students can create posts directly in the app and administrators approve them before publishing.
One option would be having students create their videos in TikTok, save them to their devices, and submit them through a shared Google Drive folder or simple submission form. An administrator could then review and publish the approved content. It adds a step, but keeps the account secure and gives you control over what’s posted.
I’d also make sure you have clear policies around student privacy, media consent, and what can be filmed on school property.
I’m curious, are you working with high school students or younger grades? That would make a pretty big difference in how I’d structure the process.

The tricky part is that TikTok doesn't really offer a native draft approval workflow where students can create posts in the app and admins approve them before publishing.... We'll keep the school account restricted to staff and have students create content on their own devices, then submit the videos for approval. It's an initial step, but much safer than sharing accounts. IMHO. What's more important to you? Keeping TikTok's native editing tools or avoiding the extra submission step?

Have students create natively in TikTok but save as drafts instead of posting. Admin reviews the drafts in the app and hits publish. Students use TikTok exactly as they normally would; the only change is one tap at the end instead of Post.

Great idea! Student-made content usually does way better than anything polished.

The tricky part: TikTok doesn't really have a built-in "student submits, admin approves" setup for a regular account. And I'd avoid giving students the login, since then anyone can post without your approval.

The simplest free workflow I'd suggest:

Students create the video however they like. In the TikTok app, or in CapCut, which has the same trends, sounds and templates.

They save it to their phone and upload it to a shared Google Drive folder, or submit it through a Google Form with a file upload. Since they already have school Google accounts, it's just one extra step.

You review it and post from the school account. You can also schedule posts from TikTok on desktop, so you can batch-approve a week of videos at once.

Good luck. I'd love to see how it goes!