I am posting on facebook + Instagram for 3 months, initially for 11 client then it dropped to 5.
I use Claude, Chatgpt, Preplexity and Grok ai for:
Research
Trends
Ideas
Copy and Script writing
Almost everything
Just post/Schedule by myself on Meta.
How do I fix my approach.
At this rate I'm gonna be broke soon!
😢
With such a heavy AI use, I must ask what is unique about the content you post? People are starting to get very numb to AI created content…
Why would they pay you when they could have AI do the work for them and cut out the middleman.
You gotta add value. Hpw does adding a human give your clients better service, better results than AI?
Stop using AI for ideas.
Research, yes, trends, fine.
When it comes to ideas skip AI, it’s dull.
If you’re trying to get clients on socials have you given them an opportunity to CTA? For example, instead of posting and hoping have you offered reply boxes, survey questions etc.
One thing we do great for a PT is we post on IG “what are you most interested in: losing weight; building muscle”
These are pretty much the only two reasons people follow. Every time someone replies to one of them he starts a conversation…
I guess your clients figured out that since you depend on AI for everything, you yourself aren't actually contributing any skills of your own, and your clients can just use AI themselves and cut you out of the process.
I suggest not using AI and instead using your own skills. That way, clients will be able to see that you're doing something useful and valuable that they can't do themselves. And the more you use your brain and your skills, the better you'll become over time, making yourself even more valuable!
Sounds like you provide no value
I've found that AI creates very boring social media content. I support artists and organisations and whenever someone comes with a full calendar of AI posts it tends to be very generic boring content, packed full of CTAs that feel forced and don't inspire interactions. So I would reassess giving full creative control to AI.
It’s important that you create a voice and content pillars for each client, otherwise it’s just generic and all clients are getting the same thing. Then when using ai give it feedback like this should be geared to an older audience, make this more educational, make this more trendy etc. rephrase this caption to make it more humorous.
Why would it drop by half, that doesnt seem like a rational thing even with ai.
I have been in a similar spot and the thing that helped was shrinking what AI does instead of dropping it completely. I still let it sort research and give me a messy first list, but the actual ideas for a client now have to come from something real that happened in their business that week, a question a customer asked, a job they finished, a product that kept getting returned. If I cannot point to where an idea came from, I do not put it in the calendar.
For the clients you still have, I would add one short call before the next calendar and ask what is actually going on in the business, then build half the month from that conversation. It takes more time up front, but the posts stop sounding like anyone could have made them, and the client can feel the difference when they review it.
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Hey all, I own a business that involves many clients that promote their product, art or website with TikTok (also Instagram, Youtube and Facebook). I want to offer them a way to post their content, or to get content created and posted for them on existing TikTok pages. Basically you got pages in a specific theme (sport, anime, cinema, culture, memes...) and you rent it for a specific period of time. You get paid every month, and all you have to do is basically connecting the account once to our system. You can opt-out anytime you want, you keep the full ownership of the account. That's basically a way to monetize your pages passively. For now I'm doing it myself with my own pages (3 tiktok pages with 500 to 3k followers, and 1 6k subscribers Youtube channel), I made around $800 renting these for less than a month. If someone is interested, please comment or DM!
I've been absolutely obsessed with short form content for the last two years. Like people have staged actual interventions about my health level of obsessed. I'm talking 11-14 hour days breaking down what separates successful videos from failures, experimenting with different hook variations, rewriting scripts until my brain hurts, testing every editing approach I could possibly get my hands on. Why this level of obsession? Because I'm absolutely certain short form video is the backbone of everything right now. Growing followers, selling anything, generating opportunities, creating brands from nothing. Every part of it depends on whether you can hold someone's attention for 30 seconds. But here's what nearly made me quit entirely: despite the constant daily grind, nothing was hitting. I'd pour 7-8 hours into crafting one video only to watch it crash at 300 views. Tried every tactic from every person claiming to have figured it out. Bought their courses. Applied their "proven" methods. Still going nowhere. I seriously started thinking maybe I'm just not the type of person who can make this work. Like maybe there's some fundamental ability I'm completely lacking. Then something clicked. I'm grinding constantly, but I'm operating completely blind. I don't actually know what's broken. I'm essentially just trying random things hoping something eventually works. So I stopped hunting for some mythical viral code and started analyzing actual data. Analyzed my last 50 videos second by second, documented every retention drop, and discovered 5 consistent patterns that were systematically killing my performance: 1. **Vague mysterious hooks are totally invisible** "This will transform you..." gets scrolled past every time. But "I used resistance bands for 55 days and my shoulder mobility actually decreased" stops people mid scroll. Specific concrete details destroy vague teasing without exception. 2. **Seconds 5-7 are where everything gets decided** Most viewers leave between 4-7 seconds if you haven't proven it's worth watching. I was creating slow buildups like a complete amateur. Now my strongest visual or most compelling number arrives exactly at second 5. That's where the hook that genuinely holds people. 3. **Any gap beyond 1 second absolutely kills your retention** Tracked this obsessively, anything past 1.2 seconds makes people think the video stopped. What feels like natural comfortable pacing to you reads as complete dead time to someone scrolling. Cut significantly tighter than feels normal. 4. **Visual variety is absolutely critical** If nothing changes on screen for more than 3 seconds, attention vanishes without warning. I started constantly rotating camera angles, cutting to b-roll, moving text placement, literally anything to maintain constant visual movement. Went from losing 50% at the halfway mark to keeping 70%. 5. **Rewatch rate is dramatically more important than most people realize** Videos people watch more than once get pushed exponentially harder by the algorithm. Started planting subtle details that aren't obvious first viewing, editing faster, adding elements worth discovering on rewatch. Rewatch percentage jumped from 8% to 31% and reach went completely through the roof. Honestly the biggest shift was abandoning all guesswork and actually measuring what was happening at every second. Came across this one app that goes way beyond showing where people drop off, it literally tells you why and exactly how to correct it. That's when everything transformed. Went from averaging 300 views to hitting 18k in about 4 weeks. Regular analytics show you people are leaving. This one shows the exact second, the actual reason, and what to adjust before your next post. If you're uploading consistently but stuck below 1k views, your content isn't the problem. You just don't know what's genuinely working versus what you assume is working. Listen, I'm sharing this because breaking through was honestly one of the hardest things I've tackled. I really wish someone had just explained exactly what needed fixing when I was stuck there. Would have saved months of confusion and doubt. So that's what I'm doing now for anyone who needs it.
Scrolling and reading people's bio on Linkedin, Facebook and some here Amazing how many "coaches", "life coaches", business coach, leadership coach, career coach, mindset coach, sales coach, branding coach, social media coach, health and wellness coach. Where did all these people get qualified to be a "coach"? Life experience? or sounded good on the Bio?
I've heard a lot that build in public works only for people who have the presence of more than 10+years on social platforms. So is there any way for new people to get into this?
Genuine question for the freelancers and small agency folks here. Last month my best performing post for a client hit about 40k views, a pile of saves, comments I was proud of. The client looked at the report, nodded at all of it, and then asked the only question that mattered to them: did anyone actually book? Bookings from that post: zero. I had no good answer, because my whole report was reach, engagement rate, follower growth. All true, none of it connected to their money. Since then I have been rebuilding how I report. I track enquiries and bookings first, even if the attribution is messy and I have to say so. Saves and replies go in as supporting signals, not the headline. The awkward part is that some months the honest numbers look worse than the vanity version, and I worry a client would rather see the pretty chart. So what do you actually put in a monthly report? Do you lead with business outcomes even when they are flat? How do you handle attribution when a booking clearly came from social but you cannot prove which post did it? And has anyone lost a client by being too honest in a report, or is that just my fear talking?
This will sound absurd, but it’s completely true. A few months ago, I started selling ad space on my toilet with the goal to make $1,000,000. It started off as a joke and quickly became not a joke, with 25 major companies spending over $125,000 to purchase ad space. The series has gone completely viral and even got me on the news. I think it’s a fun story so I want to break it down here - why it’s working, what it’s like working with these brands, and how you could do something like this yourself. \*\*How it happened\*\* \- I got the idea from the Red Paperclip story: split my toilet into sections, put a price on each one, better spots cost more, and projection map every logo on with its own animation \- I made a fake demo with Microsoft Teams to test it. It blew up and brands flooded the comments, but none of them were serious, they just wanted the impressions \- So I manufactured the first real deal. I showed MoonPay all the other brands commenting, they said yes, and I used that yes as leverage to close everyone else \- I posted once a day for the first two weeks. Every video told viewers to tag companies, and the more companies joined, the more wanted in \- Then I switched to a flat fee that keeps going up, plus a King of The Throne top spot. So far 25 companies have bought in, spots from $1,000 to $17,000, over $125,000 total, and 100M+ views on my projection mapping videos **Why it's working** \- It's a good story. "Unemployed guy tries to make $1,000,000 from his toilet" is a lot catchier than "experienced marketer makes ads," even though both are true \- I'm the underdog, so the audience sees themselves in it and feels like they could do it too \- It's never been done and it can't be copied. People sell ad space on other things now, but there's only one toilet guy \- People actually want to watch these ads and cheer for the next one. That almost never happens \- The Quality Paradox: the video I spend 5 minutes on beats the one I spend 5 months on. People want the guy figuring it out, not the polished final product **What I learned from working with 30 brands** \- Every brand is different. The hands off ones let me do whatever I want, the hands on ones had specific messaging. I had more fun with the hands off ones \- $10,000 sounds insane for one video until you realize I'm the entire studio: idea, script, design, animation, VFX, marketing. A studio charges $100,000 for that, and the brand gets my audience on top of it **How you can do this too** \- Cold outreach doesn't land brand deals. It works for freelance clients, but brands come to you when you prove yourself \- Views aren't proof. Brands need to see the exact concept they're buying \- Make your own series that involves brands: remake logos, design merch, make fake products, whatever fits you. It has to be yours and you have to actually enjoy it \- Be your own agent. Half of me makes the videos, the other half fights to get them seen \- Take the long shots. I sent dozens of DMs and emails to news stations and media, 99% got ignored. Worst case is a minute of embarrassment, the upside is unlimited \- None of it works if it isn't unapologetically you Hope you enjoyed! Lmk if you have any questions