Every account doing well in my niche is using the exact same format and its kind of unsettling

went digging into the top performing accounts in a niche i follow closely, expecting to see some spread, different formats, different approaches. found basically one shape repeated over and over, someone talking straight to camera, educational tone, the same three or four hook styles rotating

checked across 50 plus videos and there wasnt a single one using b-roll or footage-led storytelling instead of talking head. not one. which either means talking head is just the objectively strongest format for that topic, or it means everyone copied whoever won first and nobody has actually tested anything else in years

i lean toward the second explanation, because the highest performers in that same set also had engagement patterns that looked more like a comment funnel than real interest, so "winning" and "actually working for the business behind it" might not be the same thing here at all

curious if this is specific to my niche or something that shows up everywhere once you look close enough

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No-Perspective872•2 days ago•1

Talking head is a very popular style of video. It connects well with followers, and it’s easy for creators.

Difficult-Beyond5764•1 day ago•1

Rebuilt my own topic library last week after the first version came out as one repeated shape. Sorting by what the reader walks away with, not by subject, is what broke it open.

avatar0027•1 day ago•0

yeah it shows up outside one niche tbh. once talking head starts printing comments, everyone copies the same 3 hooks.

footage-led still works where a face doesnt, but only if the clip is actually moving not a slideshow. the copycats arent testing, theyre just riding whatever already looks like it wins ngl

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