Is it true that Threads lost 80% of their users?

I'm courious to give it a shot, cuz i like social media like threads. But on the internet I saw that lots of users just stopped to use that application. Are you still using it?

My goal is to fully integrate with my ig profile, since I want to establish a dialogue with people to understand their needs and to brainstorm some ideas, since I'd like to build a brand starting from there.

What kind of differences are compared to X?

Thanks!

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BP041•6 days ago•14

The 80% figure is from the post-launch hype crash — daily actives dropped hard within weeks, but Meta's been reporting steady growth since, so take that headline with a grain of salt. For your use case it's actually decent: IG cross-posting is trivial, and the algorithm actively pushes conversational threads. Reply to everything and treat it like a focus group; the dialogue part genuinely works better there than on IG.

New-Frame7394•6 days ago•12

Never touched it after the first week, the feed was just random brands and influencers I didn't follow. If you're trying to build a brand though, the ig integration might actually work in your favor since it pulls your existing audience

AccordingConflict272•6 days ago•8

I stopped using it about 6 months ago. That platform is full of hatred. And for me it is also weird to just comment on a stranger's feed. I know we all do on FB or insta, but on threads it felt weird and very passive -aggressive too with the reactions.

FredTheNumbersGuy•6 days ago•6

It never had those users in the first. That thing wss full of bots. Nobody really used it.

dreamingexistential•5 days ago•5

I've noticed Threads performs better if targeting non-English speaking audiences, particularly Southeast Asia and Central/South America of a generally younger demographic

AdministrationNo2327•5 days ago•4

it's still pretty active but frankly it seems like it's populated with bots who fish for engagement by asking questions, not unlike many botted reddit posts such as 'am i weird for wearing my left socks before my right socks?'

omgbears•6 days ago•4

x is a dumpster fire and no longer useful. my notifications are full of stuff i’m not interested in. threads is just a slight step better. still some toxic folks but occasionally some interesting stuff.

where did you actually read that people aren’t using it? the source makes a difference. if it was just some rando, why believe that.

the other thing to consider is what your target audience is; you need to meet them on their preferred platform. that’s basic market research

hither_spin•5 days ago•2

I liked Threads but their AI disabled my account for no reason and I can’t appeal

GeoBren•5 days ago•2

Its the inverse of twitter

Terraincognita007•5 days ago•2

On a personal basis, I am really enjoying Threads. More and more I find myself turning into Threads first before my other social platforms for community and conversation. The brands I see doing well on Threads have adopted a unique brand personality, perhaps slightly differentiated from their typical voice in their other channels. They are participating a lot more in conversations vs. just posting their content and campaigns. For example, take a look at the Calm account and the Canva account for brands doing it well.

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