How Do You Handle Sharing Media Clips and Media Owned Photos on Social?

Hi,

I manage executive and company social accounts, and I often download and cut down clips from Bloomberg, podcasts, and other broadcast interviews to share on clients’ X and LinkedIn accounts. Most of my clients have been fairly comfortable with the (perceived) low risk of doing so without explicit permission.

I’m now working with more risk-averse clients, and I’m trying to figure out the right approach to be consistent. A few questions for anyone who has navigated this:

• Do you reach out to each outlet (Bloomberg, etc.) for permission before posting interview clips?
• Is there a difference between leveraging material for organic and paid use?
• Some clients also want to use photos that outlets take during interviews or shoots, including the New York Times. How do you handle those?
• Do you just reach out to each outlet have its own licensing or permissions contact? I reached out to the NYT for licensing of a video they created of my client's products via their online form but never heard back. Is it best to ask the producer who booked the interview, or are they usually not the right person for this? Is there a lead time to expect? Typically, my clients want to post right away. When we line these interviews up, should we ask the producers to route us for permissions in advance?
• Do outlets actually care when a company or executive shares an interview clip organically? I understand the concern with photos taken by an outlet's photographer or a video of b-roll created, for example, but when the clip is simply the executive speaking and sharing from their channel, is it treated differently?
• For some clients, where it makes sense, I repost the outlet’s content or link to clips hosted on the outlet’s site instead of uploading them natively. But most content isn’t available in a shareable format from the outlet, and links and reposts typically underperform native video on LinkedIn and X.

Thanks in advance for the advice!