Fail After Fail. What Am I Missing?
I used to be an instagram editor (transition edits with AE and Video Star, multi-fandom animation & comics) back during 2019-2022, and I had a really healthy account. I would make edits, the views would come, average 600-1000, and the likes and followers would soon follow. Definitely was getting at least 50-100 likes a video, good ratios for the most part. Even had the occasional viral post. At my peak, I had 900 followers.
After 2022, the community I was a part of pretty much died. People became inactive, I lost interest, and I would edit in bursts (a video every 6 months). I've recently began editing on a consistent basis, but the landscape is so much different now. All of my followers are dead and I receive practically zero engagement. After doing the math myself, I'm averaging 119 views and 7 likes a video, no followers gained at all. Yikes.
I figured if I was going to be editing regularly again, I should make a tiktok and post on there as well as my instagram account. I've had significantly better reach on tiktok, but it's not as consistent as I'd like. Another thing slightly bothering me is that I only have 11 followers, but I've been posting for about 2 and a half months. Not as consistently as I would always like, but I have 14 posts since the end of July.
At the end of the day, I'm still going to edit (for the love of the game, it's almost a 10 year hobby of mine) but are any tips or insights as to how I can fix the inconsistency here? Especially the instagram account, it's a shell of what it once was... What am I missing here? Or has the algorithm just changed that drastically?