Tiktok shop cut commissions on beauty and home products from around 20 percent down to 10 to 15

this happened back in june and if youre working with affiliates or creators in those categories it changes the math a decent amount. the open collaboration tier, meaning any creator can join without a brand approving them individually, dropped from roughly 20 percent commission to somewhere in the 10 to 15 percent range, specifically hitting beauty, supplements, and home categories

targeted collaboration, where a brand picks specific creators and negotiates directly, wasnt touched, that tier is still anywhere from 18 to 50 percent depending on what gets negotiated. so the gap between just joining the open program and actually getting picked for a direct deal got a lot wider than it used to be

one thing worth knowing if you had a campaign already running when this changed, existing contracts kept the old rate for 30 days before the new commission kicked in, so it wasnt an instant cutoff for anyone mid campaign

worth flagging i only found this through a couple of creator focused blogs covering it, not tiktoks own announcement directly, so the exact percentages might be slightly off from what tiktok actually published

anyone in these categories actually felt this hit their payouts yet, curious how big the difference has been in practice