Planning posts ahead
Do you plan a month at a time, or work week by week? A monthly plan seems easier to manage, but leaves less room for current topics. Which works better for you?
Do you plan a month at a time, or work week by week? A monthly plan seems easier to manage, but leaves less room for current topics. Which works better for you?
I plan week by week but fix the slots: new videos go out at 5pm my time, reposts of older ones at 10pm. That leaves room for current stuff. Do you leave open slots in the monthly plan?
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It depends on your industry but as a marketing company I do monthly. It would be a lot of bouncing around for me otherwise. If you have weekly specials or something that calls for a weekly schedule that makes sense, but monthly is much easier to manage as you said.
i do a loose month outline but only lock the next 1-2 weeks. keeps room to react to whatever's trending without rewriting everything. batch the filming/design in one sitting and schedule it from there
I ended up doing both, just at different levels of detail.
The month gets themes and the few fixed dates that matter: launches, holidays, anything that needs shooting or design ahead of time. The week gets the actual posts. That way the production-heavy stuff is never a last-minute scramble, but there's still room to swap a post when something relevant comes up.
Two things made it work:
If you're solo, monthly planning with everything locked tends to break the first time you get busy, so I'd keep the plan loose and the next week tight.
I'd plan the main content monthly but leave room each week for trends and spontaneous posts.
what is this planning? Haha I do day by day :)
Hear me out. One post hits 500K views, you pick up a couple thousand followers who came for that one random thing, and then your next 10 posts do worse than before the viral one. Those new people followed a moment, not you. They don't watch your normal stuff, so the platform sees lower watch time and engagement on everything after and quietly pulls back reach. From what I've seen, more small accounts stall after a viral hit than grow from it. The ones that actually benefit already had a clear thing they post about, so the viral post was just a louder version of their normal content. So instead of chasing one big hit, maybe chase being the account people come back to. Disagree? Has a viral post actually helped your account long term, or did it mess up your reach after?
meta launched this in march, paying creators with existing followings on tiktok, instagram or youtube up to a few thousand dollars a month just to also post video on facebook. one reddit thread about it had a comment that stuck with me, someone said it plainly, looks like facebook is trying hard to pull creators away from tiktok and youtube, which is basically the whole strategy stated out loud the response from creators who actually tried it wasnt great. one person said they made ten cents off 275 thousand views. another with over 300 thousand followers said most posts were only getting 20 to 30 reactions total. the money is there upfront but the distribution once youre in doesnt match the size of the audience youre bringing over theres history here too that a few people brought up, facebook ran a gaming creator program back in 2018 that worked fine at first and then quietly got worse once payments dropped. people arent just being cautious for no reason, theyve seen this exact move from this exact platform before still, free money for cross posting something you already made is hard to say no to even with all that in mind, the actual math is going to be different depending on account size if facebook offered you this tomorrow, would the reach numbers above be enough to make you say no
I think posting every day is overrated for small accounts. Three posts a week that each have a real hook seem to beat seven rushed ones, and you don't burn out by week three. Daily posting mostly works for people who already have a system or a team. For everyone else it trains you to post filler. Change my mind: has daily posting actually worked for you, and on which platform?
Hi! I'm a business owner and naturally started making content, i've noticed that my content does waaaaaaaay better on reels/instagram. I get a lot more engagement + viewership. I've had the same video get 30 likes on tiktok, then get over 100k likes on instagram. i've been trying to figure out why it's been difficult to get into tiktoks algo. I cross post on both, i don't really edit the video. Do you guys edit the videos for each platform? For tiktok, have you found more success niching down a video? does talking verbally to audience help? i have tried a couple of these but ultimately it still is kind of the same output. maybe my audience does not exist on tiktok? I know it might be different for everyone but i'm just wondering what has worked for posting on tiktok vs reels would appreciate any advice :)
I've heard a lot that build in public works only for people who have the presence of more than 10+years on social platforms. So is there any way for new people to get into this?
Genuine question for the freelancers and small agency folks here. Last month my best performing post for a client hit about 40k views, a pile of saves, comments I was proud of. The client looked at the report, nodded at all of it, and then asked the only question that mattered to them: did anyone actually book? Bookings from that post: zero. I had no good answer, because my whole report was reach, engagement rate, follower growth. All true, none of it connected to their money. Since then I have been rebuilding how I report. I track enquiries and bookings first, even if the attribution is messy and I have to say so. Saves and replies go in as supporting signals, not the headline. The awkward part is that some months the honest numbers look worse than the vanity version, and I worry a client would rather see the pretty chart. So what do you actually put in a monthly report? Do you lead with business outcomes even when they are flat? How do you handle attribution when a booking clearly came from social but you cannot prove which post did it? And has anyone lost a client by being too honest in a report, or is that just my fear talking?