What’s the most annoying part of scheduling posts across several platforms?

I’m a solo developer working on a scheduling tool, so I’m biased, but I want to hear from people who do this daily rather than guess.

For those of you posting to more than one platform (Instagram, Facebook, TikTok, YouTube, X, LinkedIn):

  • What takes the most time or goes wrong most often?
  • Which tool do you use now, and what’s the one thing it gets wrong?
  • Do you rewrite the same post per platform, or push one version everywhere?

I’m not selling anything here. Honest complaints are more useful to me than polite answers.

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EvgeniiPlugarev•2 days ago•1

The media, not the text. One vertical video can be fine for Reels and TikTok, then too long for Shorts, or the cover gets cropped on Facebook. You find out after it fails, not before.

Second is silent disconnects. A token expires or a page loses a permission, and the post just doesn't go out. If a tool doesn't tell you loudly, you notice a week later.

On rewriting: I keep one core text and change the edges. Hashtags on Instagram, almost none on LinkedIn, shorter first line for X, a title for YouTube. Fully separate versions per platform never lasted more than a couple of weeks for me.

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